A Few SEO Strategies to Optimise your Blog in Today’s Market
With the major search engines making multiple algorithm changes routinely, it is important to get back to the basics of SEO for your blog. While the algorithm changes, the primary principles of optimisation stay the same. Don’t stress about the latest and greatest keywords and trying to predict what is going to be hot or not; instead, try a few strategies to boost your blog’s rank.
Focus your Blog Post on a Few Key Phrases
Examine what your blog is primarily known for and then put yourself into prospective readers’ shoes. What would they need to enter into a search engine in order to find your blog? What questions does your blog answer for people? No longer are two or three word key phrases going to cut it when optimising for SEO.
Instead, focus on a more detailed, complex phrase because many of the search algorithms the engines are employing focus on conversational expressions. The more detailed you are, the more likely you are going to attract a blog reader that will follow you. For instance, instead of typing in “buying a car,” choose a key phrase like “safety features to look for in a family SUV.”
Shine a Spotlight on Optimisation for Mobile Devices
In the past few years, the use of mobile devices to access the internet has skyrocketed. This means that search engines are prioritising blogs and websites that are more mobile-friendly. Mobile device users embrace technology and often use search engines on the go, so an easy to navigate blog or website is important to gain and retain their attention in addition to blog optimisation. This might involved revamping the design or platform of your blog.
Headlines and URLs Need Blog Optimisation
Keywords are still important for SEO but placement is paramount. When you create a headline for your blog post, the keyword or phrase should be at the front as it is more likely to be shared. Lists are quite popular with readers too so when possible use something like “5 Key Reasons” or “Top Ten Mistakes” or some variation thereof.
Search engines do use your blog’s URL words to scan if it is relevant to a person’s search. When possible, optimise for SEO by including keywords or a phrase within the URL structure. And when it is a multiple word phrase, use dashes in between each word versus running them together.Optimising your blog for SEO can truly boost your following. While the search engines change their algorithms frequently, some elements of optimisation stay evergreen. Of course, quality, pertinent content will ultimately prevail in gaining readership.