Social media can boost your blog readership but this method is more than just simply sharing through different social platforms. Where you promote and who your target audience is important. Ask yourself: who is your target audience? Are they male or female or both? Are you targeting a geographic location? What other websites and online activities are your potential readers likely to be involved in?
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With the major search engines making multiple algorithm changes routinely, it is important to get back to the basics of SEO for your blog. While the algorithm changes, the primary principles of optimisation stay the same. Don’t stress about the latest and greatest keywords and trying to predict what is going to be hot or not; instead, try a few strategies to boost your blog’s rank.
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Once you build a loyal following for your blog, the question that often comes up is, “how do I make money from it?” Monetising your blog can be a tricky proposition because you have to choose methods that will not turn off your current readership.
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Different motivations drive people to blog. What is your primary reason? Is it a way to keep in touch with family and friends? Do you want to earn an income from blogging? Or is your blog a tool for marketing your products, services or business? Regardless of your motivation, there are blogging benefits you will realise as time goes on.
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Writing quality content for your blog is not enough to attract an audience beyond your close friends and family. You need to build a blog audience but first you should determine what your primary goal is. Do you simply want web traffic in large numbers? Or, do you want to build a base of loyal followers and engage worthy people who appreciate what you have to say?
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