Benefits Of Google Authorship

If you are new to blogging, you may be unaware of Google Authorship and how important it is to set up.  You may have been blogging for quite some time, but not really given much attention to it.  This is a HUGE mistake, and if this is the case I would encourage you to rectify this as soon as you can!

What is Google Authorship?

Google AuthorshipHave you ever noticed that when you undertake a search in Google, you will quite often see someone’s face smiling back at you on the left had side of the URL?  This is Google authorship!

In a nutshell, the Google authorship is giving credibility to you as a blogger for writing that piece of content.

To set up Google authorship, you need to use an avatar (a picture).  This picture represents YOU, so it should be a picture of you, and not your dog!

The picture that you choose will help you to stand out, and also help people to build a connection with you.  So make this real!

Once Google Authorship has been successfully set up, your picture will appear next to your listing on Google every time you publish a new post.  That’s pretty cool right?!

Your Google Authorship will look similar to this:

Google AuthorshipYou may be asking yourself why Google authorship is so important?  Let’s explore this further.

1: Google likes to see people!

Google WANTS people to be using Google, and therefore they want to make the experience user friendly.  At the end of the day, if you are not happy with your Google experience you are going to go elsewhere.  This means a loss of business for Google and that is simply not something they are going to allow.

Generally speaking, people will not put their name and their face to something that they don’t want to be associated with.  You really can’t hide from your content if you are using Google authorship, so it helps to go towards your credibility.

2: Google hates SPAM as much as we do!

Google want’s to filter spam, and an authorship helps them do that.  Google does not want it’s users to be subjected to a lot of spam articles, so it will filter them out.

What does Google consider to be SPAM?  Well simply put it is

• Content that is clearly automated

• Content that makes very little sense.

• Content that is online purely for the reason of manipulating rankings.

• Content that does not serve a purpose for the reader.

Having authorship will reduce the likelihood of spam, and Google will therefore provide preference to your material.

3: Authorship will help you to be recognized

At the end of the day, the more times that your picture is seen next to search listings, the more recognizable you are going to become.  This will not only help build your credibility as a blogger, but it will also help build your entire online presence.

If readers are interested in your niche, the chances are that they are going to be typing search results into Google that you have written a post about.  The more that a reader see’s your face, the more they will recognize and trust it.

So remember to smile in your photo…he he.

Many bloggers are now taking advantage of Google authorship, so if you are not using it, you will fall behind.  People are also more likely to click on links that are using Google authorship than those that are not.  This alone is worth adding it!

4: Google Authorship benefits your social signals

In order to get your Google authorship up and running, you need to connect it to your Google Plus profile.  If you have any other Google accounts such as You Tube, this will also be connected.

In short this means that every time people are liking or click +1 on posts, Google is receiving a vote that you are credible.  We all like to receive votes!!

5: Authorship will help your SEO

As bloggers we are all wanting to do things to assist our SEO, and Google Authorship is one of the easiest things to do to help it.

If you are playing by Google’s rules, then they are going to respond kindly to you.  I’m certainly not saying that Google is going to place you on page 1 purely because you have installed authorship, but Google will provide you with some ranking benefits.

If you are SERIOUS about moving forward with your blogging, you MUST have Google authorship.  There are no “if’s” or “buts” here!

If you are yet to install Google authorship, stay tuned for our future post which will walk you through the process of how to do this!

Google authorship is just one of the necessary steps you need to undertake for your blog’s success.  If you would like to learn more about how to set up and operate a successful blog I would recommend you utilize the services of the learn how to blog program.  The program provides you with a HUGE amount of training videos and online chat support so you can be assured to have all your questions answered.

Have you been using Google authorship for your blog?  Did you notice any benefits once this was completed?  Please share your thoughts with us below.


Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

10 Responses to “Benefits Of Google Authorship”

written by Simon On 5 May 2014 Reply

It’s amazing how google authorship can improve your blog rankings!

Great article

written by Catherine Holt On 6 May 2014 Reply

Absolutely Simon. It is such a simple thing to undertake but the rewards should not be dismissed. If you are serious about your blog, having Google authorsgip set up is a MUST.

Thanks for your comment :-)

written by Marc On 6 May 2014 Reply

The search results with Google authorship stand out so much that it’s no wonder that it can improve traffic to your site. It’s definitely something every blogger should consider.

written by Catherine Holt On 6 May 2014 Reply

It certainly does Marc. It’s not often something that newbie bloggers think about, but can have a huge impact on search results, so is worth undertaking :-)

written by Steven Wilson On 7 May 2014 Reply

Hey Catherine,

Google+ is absolutely my favorite social network. I have had the best experiences on there so far.

We know whether you love it or hate it, that Google intertwines all of it’s services together. So having solid engagement on Google+, Authorship etc will benefit you more on search.

I have a love hate relationship with Google. I know they are trying to keep search honest but they sure do kick a lot of the little guys down in the process! I not to far in the past shifted my efforts from strictly SEO as my main focus to relationship building aka Google proof :)

Nice write up. Take Care Catherine!

written by Catherine Holt On 7 May 2014 Reply

I agree Steven, Google+ is my favourite network too. I was hesitant at first, but it has by far the best interaction and you can meet some fantastic people. It’s also a whole lot of fun!

At the end of the day, Google are going to look after their own, and if that means signing up for Google authorship, then so be it :-)

written by Bhavesh Patel On 16 May 2014 Reply

Impressive post Catherine. I amazed that Google authorship plays a major role too in marketing. Thanks catherine for this post and Have a great weekend :)


written by Catherine Holt On 16 May 2014 Reply

Thanks Bhavesh. It is certainly worth while setting up Google authorship if you havn’t already done so. The benefits are huge and helps present yourself as a credible blogger.

written by Bhavesh Patel On 17 May 2014 Reply

Yeah…I set it up before a week ago when my blogger buddy told to set it up. Now just keeping my figure crossed and see the benefits of it.

Have a great weekend Catherine. :)

written by Catherine Holt On 17 May 2014 Reply

Excellent work Bhavesh :-)

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