Category : Strategy

Blog Post Format

Blog Post Format: Formatting Effectively

Do you take much notice of your blog post format?  Are you even aware of how to format a blog post?  Once you know the basics, you will be able to use the formula over and over until it becomes second nature.  However, when you are first starting out, it may feel quite overwhelming and think that just putting words on a page is enough.

The format that you place on your blog post is just as important as the words that you are writing.  You are aiming for engagement from your readers, and a poorly formatted post will have those readers leaving in seconds, never to return. 

Continue Reading
Business Blogging

Business Blogging: What Are The Benefits?

Business blogging is all about using the blogging platform to promote your business.  Maybe you have a business and you are not quite convinced how a blog can help you?  If you have read our post on why starting a blog is beneficial, you will already know that a blog will help increase your sales by having the ability to reach a wider audience than otherwise would be available to you.

Blogs are awesome for business as they have low overheads and they are easy to run.  That’s what everyone in business want’s to hear am I right?  Ok, so you have a business already, but that business is offline.  The question you are asking is how can business blogging benefit me?  

Continue Reading
Blog Post

8 Things To Do After Writing A Blog Post

Ok, so you have written a wonderful and informative blog post, and you are ready to publish it, watching the endless stream of traffic come.  STOP….have you thought about EVERYTHING you need to do before you hit that publish button, and do you know what you are going to do afterwards?

Whilst it would be great to think that after writing a blog post, we are going to receive a flood of traffic, the reality is somewhat different.  After you have written a blog post, you should always undertake the following 8 tips.

Continue Reading

A Few SEO Strategies to Optimise your Blog in Today’s Market

With the major search engines making multiple algorithm changes routinely, it is important to get back to the basics of SEO for your blog. While the algorithm changes, the primary principles of optimisation stay the same. Don’t stress about the latest and greatest keywords and trying to predict what is going to be hot or not; instead, try a few strategies to boost your blog’s rank.

Continue Reading