Do You Need A Facebook Fan Page?
Whether you are new to blogging or not, one of the questions you will have asked yourself is whether you need a Facebook fan page. Facebook celebrated it’s 10th birthday not too long ago, and it is now one of the most successful social media networks.
Most people seem to have their own Facebook profile and love to connect with their friends over this social cyberspace. Facebook has however moved forward far further than sharing details with your friends about where you are and what you are having for dinner. It is also a fantastic avenue for promoting your business via a Facebook fan page. There are over 1.23 billion active users on Facebook, which means you have access to a potential 1.23 billion customers!
What is the difference between a Facebook Profile and a Facebook Fan Page?
You may be asking yourself why you need a Facebook fan page if you already have a personal profile. Your profile is where you share your ‘private’ affairs, such as the photos of your family and your day to day activities.
You do not want every Tom, Dick and Harry knowing about your private life, and whilst you may share the occasional business post to your personal profile, you want to have somewhere to build up a network.
A Facebook fan page is connected to your personal profile, but liker’s of your page can NOT seen what is on your personal profile. You can therefore ensure that your page stays ‘business’ and your profile stays ‘personal’.
A Facebook fan page will also have no limit on how many people can ‘like’ your page as opposed to your personal profile where you are only allowed 5,000. A page will also open up insight tabs and access to advertising if you wish.
What Are The Advantages of a Facebook Fan Page?
Having a Facebook fan page will ultimately enable to you engage with your readers on a social media platform. It will enable you to expand your reach, build your profile and gain new readership. Facebook is yet another platform that can be used to display your blog to people that otherwise would never be able to find you.
Facebook pages can also be seen by people that don’t even have a Facebook profile. That’s pretty cool right! If you send a message containing a link over email or Twitter, then anyone can see that link regardless of whether they personally use Facebook.
Whilst Google Plus is fast becoming the ‘go to’ social media platform, it is not widely used at this time by people that don’t have a business to promote. Facebook on the other hand is used by every Joe Blogs, and this means a huge market for you!
When starting a Facebook fan page it is wise to send all your friends and invitation to ‘like’ your page. This will help to get your page up and running. The more that your friends like you page, the more it will be seen by their friends and your friends friends and so on. It is a great way to get your business out to a large number of people in a sort space of time.
Don’t be under any illusions here though. The maintenance of a Facebook fan page does take work, and you are not going to have people like your page unless you are prepared to put in the hard yards. You will not have a new Facebook fan page one day and huge influx of traffic to your blog the next. Like any social media platform, you first need to build rapport, encourage engagement and present yourself as an expert in your niche.
Facebook pages are also a great tool for obtaining inspiration for your posts. Your page will identify what people like, but likewise what they don’t like. This will help you to identify where to spend your time and energy. It is also a great platform to spy on your competition a little. Check out what they are doing to increase engagement and what people are finding of interest. You can use this knowledge to build your own profile.
Is a Facebook Fan Page Suitable For Your Blog?
Generally speaking Facebook is a light hearted social media platform. You will find that people don’t want to be bogged down with information that is too ‘heavy’. Facebook is a very visual platform, which can certainly be used to your advantage. When you think about how you are going to promote your update, pay attention to the picture that you are going to attach.
The picture is generally the first thing that is seen by people and is what draws people in. You need to make sure that the picture will first of all draw people to your Facebook fan page, but also then onto your blog!
Whilst you should be engaging with your fans on Facebook, your goal should be to direct them back to your blog where possible. Comments on your page are fantastic, but comments on your blog are gold! Get them to your page and then to your blog!
Use Facebook to Obtain Specific Targets of Traffic:
Facebook is a great platform for allowing users to find potential readers that are interested in what you have to offer. Search filters can be used to target and reach certain people which is crucial if you proceed with an advertising campaign.
A Facebook fan page allows you access to insights about that page. It is those insights that give you information about what your liker’s really like and what they are engaging most with. This will help you know what to give more of and what to stay away from.
What to do next?
If you are yet to do so, go ahead and open up a Facebook fan page for your blog. It is easy to do and the sooner you get started the sooner you can start having fun with it!
If you are still unsure how to manage your page on an ongoing basis, I recommend you make use of the learn how to blog program. Not only will this program walk you through the process of setting up your page and giving detailed descriptions of how to manage it, but live chat is also available if you need some extra support. This will ensure that you are always remaining on track, which is ultimately going to benefit the success of your business.
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Do you have a Facebook fan page for your blog?
Please share with us below what your page is about and how you have found this useful in building up your blog following.