How Good Blogs Define Their Target Market
Blogging is more than simply writing ramblings on a page. Bloggers need to be focused in providing content that is aimed at a specific target market.
Any blogger who is aiming to make an income online needs to look at the market in which their blog is targeting.
Do you know who your blog target market is?
If your answer is no then STOP. You need to address this now!!
If you are writing for the wrong target market, then you might as well be driving on the wrong side of the road. Everyone else is going to swerve past you, but no-one is actually going in your direction. This is bad news!
Photo courtesy of Vizzual: Flickr
What are the advantages of targeting the market?
It goes without saying that your market are your potential customers. If you try selling jewelry to someone who is looking for dog kennels, what do you think will happen? OK, you might get the odd sale, but overall, your sales are going to be incredibly poor.
It is important to think about WHO your readers are, WHAT it is they want, WHY they want it, and HOW you are going to provide it!
If you get this wrong, you are not only going to waste a lot of time and effort, but also potentially a lot of money from wasteful advertising.
Neil Patel at Quick Sprout is very clear about why you should define your target market, and we all know how successful his blog is! This is what Neil has to say on the subject:
But defining a target audience is a best practice for anyone that needs others to give them something. It might be a salary, an investment or money in exchange for a product or service. Whenever you need something from someone you go through at least some of the steps in defining a target audience.
Many bloggers simply start ‘blogging; without giving any real thought as to who their readers will be. They are then left scratching their heads wondering why no-one is commenting, no-one is subscribing and no-one is buying their products.
The result? A frustrated and lonely blogger, who feels that they are talking to themselves and will ultimately end up quitting their blog for pastures new.
Does this sound familiar?
If so DON’T PANIC, because there are things that you can do right now.
Analyze your blog to determine the target market
Think about your blog for a minute and answer these questions:
- Do your posts follow a specific niche? Are the posts geared towards the same subject or are you talking about how to change diapers one minute and how to create a pretty garden the next?
- What kind of readers are going to be attracted to the type of information that you have to offer?
- Are the products your selling matching the content that you provide on your blog?
- Does your email subscription give information that is related to the content on your blog or are you going off topic?
Identifying the answers to these questions will help you to determine whether your blog is following a single niche and therefore will help you narrow down who your target market might be.
Once you know what your readers want, that’s awesome…..just keep giving it to them. Don’t try and guess what they might want. Tailor your information to be specific to their needs.
Narrow down the specifics of your target market
Ok, so you now know who it is you are writing for. But, do you really?
- Where do they live?
- What is their age?
- What is their household income?
- What is their gender?
- Do they have children?
All these specific demographic questions will help you to determine who your actual readers are.
Answering these questions over time may actually change your target market. You may start your blog with one market in mind, but after time realize that your site is actually appealing to a different set of people. This is ok provided that you know this is happening and can tailor the products you are selling accordingly.
You want to understand who your market is so that you can meet their needs satisfactorily. If you are shooting around in the dark hoping to hit that target, the chances are you are going to be way off!
How can I find out who my readers are?
There are many ways to determine the readers that are attracted to your blog.
A great place to start is Google Analytics. If you havnt got this set up on your blog, then I would advise you to do so as soon as you can. Your analytics are invaluable to helping you determine what is happening on your site, providing details of where in the world people live, their age, gender, pages they are reading, keywords used to find you and so on.
If you are not sure how to check your Google Analytics then Moz has a fantastic guide.
If you run a Facebook page, this would be another great place to look at who your demographics are by checking out your Facebook insights. You need to have over 30 likes on your page to make use of this tool, but it is incredibly useful for letting you know who is interacting with your page.
For those of you using Hootsuite to set up your social media automation’s, you can also use the insights provided with Hootsuite Pro.
Take note of the questions your readers are asking!
Do you find that you are being asked lots of questions in your comments?
What kind of questions are they?
Are they along a similar vein?
People that are asking questions are interested in what YOU have to offer them. These people are your target market. They have read your post, digested the information and then thought of something else they want to know.
Questions are awesome!
You will know who your target market is, as these are the people that will be finding your information useful to them. They will be sharing it with others who also find it useful and before you know it, your market is standing right there in front of you.
If you would like more in-depth information and coaching to learn how to blog successfully then sign up for our 12 module coaching program.
Do you know who your target market is?
Is this something that was easy to determine or did it take a lot of time and analysis?
Please share your experiences with us below.