How To Make A Blog Successful Using Freelance Writing

Running out of hours in the day to get everything you need to achieve completed?

Are you finding that writing blog posts as well as connecting on social media, building your online profile and managing to stay afloat is becoming overwhelming?

Enter freelance writing!

A freelance writer is basically someone that you employ on a contractual basis to write a specific piece of work.  You may employ a writer for a one off piece, or employ them to undertake a regular writing schedule.

The difference between having someone undertake freelance writing for you as opposed to guest posting, is that the writing is handed to you for you to publish in your own name.  Once the material has been sent to you, it is yours to do with as you will.  You do not have to provide any credit to the writer nor highlight the fact that the work was not written by yourself.

How To Make A Blog Successful Using Freelance Photo Credit: Flickr

Why hire a freelance writer?

There are many reasons why a blogger may choose to hire a freelance writer.

  • You don’t have the time to create the content you would like
  • You have run out of ideas of what to write about
  • Your SEO knowledge is lacking and you require some well written SEO posts
  • You need help to drive more traffic to your blog
  • You want to build up content on a new blog quickly

Whatever the reason, if it meets a specific goal, freelance writing can save you a lot of time, energy and stress!

However you do still need to be careful if you choose to undertake this endeavor, as not all freelance writers are going to provide the quality and commitment you are seeking.  It therefore pays to ensure you undertake your research before making any commitments.

What should you look for in a freelance writer?

Hiring a freelance writer is not just about creating new content for your blog.  This content still needs to provide value and it needs to maintain the quality that you already have on your site.

For this reason you need to ensure that the person you are hiring is a good match for your blog and is someone that you can trust to get the job done on time!

If you are constantly stressing about the work coming in, or having to correct lots of grammar errors then hiring the service is going to cause you more stress than good.

Take a look at the work being undertaken by the freelance writer that you are considering hiring.  You may want to consider the following;

  • Do they have a blog of their own?  If so, are they successful in their endeavors?
  • Does their writing style match yours?  If not, do you think that this is something they could accommodate to?  Having a style that does not blend to your current content is going to stand out like a sore thumb!
  • Do you know anyone else who has been using the services of this writer?  What have their experiences been?
  • Do you get a good feeling about the writer?  It may sound quirky, but first impressions are very important and sometimes your gut instinct is the correct one!

How much should I pay for freelance writing services?

Freelance WritingPhoto Credit: Flickr

One of the big questions that people often ask is how much they should pay for freelance writing to be undertaken.  Well, how long is a piece of string!

You can hire someone to write a post for you for $5 on fiverr or you could pay hundreds of dollars for a highly skilled SEO writer.

Of course the amount you pay is going to have an impact of the quality of the article you receive in return.

You want to make sure that the article you are receiving is first of all high quality, but secondly is original!

The last thing you want to be doing is purchase content that has been spun and used on several other blog sites.  Having Google slap penalties on your site for reproduced content is going to hurt your rankings and your reputation.

Can you receive a well written article for $5?

Well I am not saying that this is impossible, but the chances are you will need to do a lot of research and maybe go through a lot of articles before you find a writer that will be prepared to do this for you at this price.  Fiverr is the obvious place to go for cheap articles, but quality control really needs to be a priority.

If you are looking to hire a freelance writer that you can build a relationship with and you can see their work in action, you will be better off first looking at other bloggers in your networks to see what they can offer.

Check the quality of the freelance writer

Think for a moment what a poorly written post will do on your blog.

  1. It will give first time readers the impression that all your content is like this, and hence they are not likely to return.
  2. You are disrespecting your readers that consider you to be a source of information, by providing them with substandard material.
  3. Readers are highly unlikely to click on any other links, so your bounce rate is going to suffer.
  4. If you are trying to sell products, the chances of this will be greatly reduced.  For example, who will buy an ebook from you when you can’t seem to structure a blog post!

Hiring a freelance writer is therefore not just about getting someone to write content for your blog.

You need to ensure that content is of high quality to either match or supersede the quality that you would normally provide.  Anything less is disrespecting your hard work, but also disrespecting your readers.

How can i locate a reputable Freelance Writer?

We have already established that finding reputable freelance writing services is crucial for your blogs ongoing performance.  If you start to publish less than average content this is going to be incredibly harmful for your blog’s ongoing success.

  1. Take a look at the networks that you have built to date.  Do any of these bloggers stand out to you as providing awesome content?  If so, do they offer freelance services?  Why not contact them and talk about what you have in mind and how their service can meet your needs.
  2. Do any of your fellow bloggers use freelance services?  Contact them privately and ask them who they use and how they find their services.  Word of mouth can be a wonderful resource!

Your turn:

Have you ever used freelance services for your blog?  What research did you undertake before you agreed to the work?

Perhaps you offer freelance services to others?  What have your experiences been?

Please share your thoughts with us below.

 

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Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

8 Responses to “How To Make A Blog Successful Using Freelance Writing”

written by Brittany Bullen On 4 September 2014 Reply

Funny you should ask, Catherine! I actually make the bulk of my blogging-related income through freelancing, so much so that I actually decided to start a business helping other people find freelance blogging gigs. It’s been my most profitable venture in life by far and it’s only a month old. There is SUCH a need for blog content out there, bloggers are really missing a great opportunity not to ride the wave.

Do you use any freelance content here?

written by Catherine Holt On 4 September 2014 Reply

Sounds like you have the start of an awesome business Brittany!!

If you are able to provide content that someone else requires, it certainly can be a very profitable business. You would however have to set yourself up as a respected writer and provide quality content to build freelance writing as a business.

In terms of sourcing freelance services for your blog, there are so many avenues for this including post content, logo design, newsletter updates, website design (to name just a few). I recognize this site as a business, so yes I have utilized freelancing services. I believe that this is very beneficial for being able to move a business to the next level.

Thanks for sharing your ideas and your business with us Brittany :-)

written by Ryan Biddulph On 5 September 2014 Reply

Hi Catherine,

LOL on the $5 an article bit. Most good freelancers I know charge $30 or more per article…..skilled writers who publish good, helpful, professional content learned their craft over the course of years, and charge accordingly.

Like you Brittany, I make most of my money these days through freelancing. We’ll see where my Blogging from Paradise eBook sales shake out ;)…..but freelancing has been uber prospering for me. People need writers, if they’re way too busy to post, or if they have no desire to write articles.

I’ve also found freelancers can help you – like, I can help bloggers – generate ideas for posts, as sometimes it helps to have a fresh perspective on your blog, and your niche.

Fun niche to work in, and it’s to connect with a freelancer, if you’re a blogger, as they can really help you out on the content creation front.

Thanks so much Catherine. Power points here.

Tweeting in a bit.

Ryan

written by Catherine Holt On 9 September 2014 Reply

Ha ha…yes, you won’t find many freelance writers who will charge $5 an article AND still provide great quality. For many new bloggers it is difficult to determine how much they should pay a freelancer as they have nothing to base it on. I think the $30 you pointed out here is a good bench mark to go by. At the end of the day, you will pay for the quality, so it is up to you to determine what you are prepared to pay.

A freelancer writer can certainly help put a fresh spin on a blog too Ryan. Two heads are better than one so they say!

Thanks for stopping by and leaving another thoughtful comment :-)

written by Ravi Chahar On 5 September 2014 Reply

Hi Catherine,

There are many freelance writer who write great articles for their customers.
It’s always recommended that if you don’t know about something in detail then t=you should hire any freelance writer to write an article related to that topic.

As you said that it’s not possible that one person can have knowledge about everything. Some may lack in SEO other may lack in WordPress. If they want to have any article at their blog then hiring a writer is the best choice.

Now the main problem is about hiring these freelancers. Bloggers may come to meet many writer who charge only 5$ for writing an article. But can an awesome article worth just 5$? This is the point to think upon.

Such an informative post.:)

Have an amazing week ahead.:)

~Ravi

written by Catherine Holt On 9 September 2014 Reply

If you are looking for a detailed post in a specific subject you are not 100% confident about, then hiring a freelance writer can certainly be a good option for you. It is a great way of getting more content out there. But yes, check those writers out, as spending only $5 will return you $5 in quality!

I appreciate you leaving your feedback here Ravi :-)

written by Moumita Ghosh On 6 September 2014 Reply

Hello Catherine,

Hiring a freelance writer for your blog it’s a good concept. Even sometime I hire freelance writer, when I do not get time for writing. I agree with the points which you have discussed for locating good freelance writer. You also can find some freelance writer from freelancing sites like, Elance, Odesk etc. You have shared such a wonderful article. Thanks for this :)

written by Catherine Holt On 9 September 2014 Reply

When you are lacking time, hiring a freelance writer is the perfect solution. The sites you mentioned are a great way to source a writer if you don’t already know of one to approach. It is important to remember however that you should still check out the work and their references of writers on Elance and Odesk as you can still be presented with a mixture of quality.

Thanks for stopping by and sharing your thoughts :-)

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