Setting Up Google Authorship In 6 easy Steps
Setting up Google authorship can seem like a daunting task, but that should not put you off from getting it done as soon as possible. We recently published an article on the benefits of Google authorship which outlined the importance of having your smiling face appear next to your articles (or non smiling face if you prefer!).
The advantages far outweigh the time taken to set up the authorship, and today’s article walks you through the 6 steps leaving you with no excuses not to do it! So what are you waiting for?
6 Steps For Setting Up Google Authorship
1. Create a Google Plus Account
The first thing you need to do when setting up Google authorship is to create a Google Plus account.
You don’t necessarily need to be active on Google Plus, although I highly recommend that you are! If you really are adverse to using your Google Plus profile, you don’t have to, but you will need it to set up your authorship.
Having a Google Plus profile, will require you to have a gmail account. If you don’t already have a gmail account, this is where you need to start.
If you currently have several gmail accounts, it is wise that you choose the account that you want all your Google benefits to be associated with.
2.Upload Your Photo
Do you remember me saying that you need to have a photo of yourself to use as an gravatar and for your authorship. Well, I hope you have decided upon one because you now need to use it!
Remember, this needs to be a photo of YOU and not your cat, dog, child or cartoon character. If you want to be seen as a credible blogger, then you need to show your face….your real face!
3. Link Your Name To Your Work
You need to have your name directly linked to the work you are undertaking when setting up Google authorship. To do this, you should have your name present on each page of content that you write. The easiest way to do this is through your author bio.
Don’t worry too much about how you are going to connect your name to your profiles, as we are going to look at that next!
4. Link Your Google Plus Profile To Your Google Authorship
One of the most important steps in setting up Google authorship is to link your profile to the content you create.
There are two ways which you can link your profiles so pick the easiest one for you.
A) Set up an email on your domain.
An email on your domain is a separate email to your gmail account. This could be for example firstname.lastname@example.org This proves that you own the website that you post on. This email then needs to be verified in your Google Plus profile.
B) Link your content to Google+ Profile
You may decide instead to link your webpage to your Google Plus profile. To do this you need to add the author box at the end of your post and add the rel= author link as shown:
<a href=”G+ Profile URL?rel=author”>Google</a>
Simply place YOUR OWN Google+ Profile URL where highlighted. For example, this is my author link below.
It is really important that you use the ?rel=author code otherwise Google won’t recognize it and the authorship won’t work.
NOTE: You only need to undertake ONE of these methods!
5. Set Up The Links In Your Google Plus profile
Now that you have linked your content, you need to complete the contributor section in your Google Plus profile .
Once in your Google Plus profile, go to the “About” page and scroll down until you reach the “Contributor” section. Edit this to add the URL of your blog and any other links, such as social media accounts.
Make sure you hit “SAVE” when you are done to ensure all your changes have been acknowledged.
6. Testing Your Authorship Set Up
It is a good idea to have a quick check to see if you have completed the authorship process correctly. It can take a few days for the results to show in the search engines, but you can use the structured data testing tool to give you an instant answer.
Simply enter your blog URL and press preview. If you have undertaken the task correctly, you will see a screen like this.
If for some reason the authorship is not working, this tool will tell you, so you won’t be left wondering why your authorship is not showing up.
All you need to do now is wait for a few days and you will start to see your face appearing in the search results.
Have you had any difficulty in setting up Google authorship or was this a smooth sailing process for you? Please share your thoughts with us below.