Setting Up Google Authorship In 6 easy Steps

Setting up Google authorship can seem like a daunting task, but that should not put you off from getting it done as soon as possible.  We recently published an article on the benefits of Google authorship which outlined the importance of having your smiling face appear next to your articles (or non smiling face if you prefer!).

The advantages far outweigh the time taken to set up the authorship, and today’s article walks you through the 6 steps leaving you with no excuses not to do it!  So what are you waiting for?

6 Steps For Setting Up Google Authorship

1. Create a Google Plus Account

Setting Up Google AuthorshipThe first thing you need to do when setting up Google authorship is to create a Google Plus account.

You don’t necessarily need to be active on Google Plus, although I highly recommend that you are!  If you really are adverse to using your Google Plus profile, you don’t have to, but you will need it to set up your authorship.

Having a Google Plus profile, will require you to have a gmail account.  If you don’t already have a gmail account, this is where you need to start.

If you currently have several gmail accounts, it is wise that you choose the account that you want all your Google benefits to be associated with.


2.Upload Your Photo

Do you remember me saying that you need to have a photo of yourself to use as an gravatar and for your authorship.  Well, I hope you have decided upon one because you now need to use it!

Remember, this needs to be a photo of YOU and not your cat, dog, child or cartoon character.  If you want to be seen as a credible blogger, then you need to show your face….your real face!

3. Link Your Name To Your Work

You need to have your name directly linked to the work you are undertaking when setting up Google authorship.  To do this, you should have your name present on each page of content that you write.  The easiest way to do this is through your author bio.

Author Bio


Don’t worry too much about how you are going to connect your name to your profiles, as we are going to look at that next!

4. Link Your Google Plus Profile To Your Google Authorship

One of the most important steps in setting up Google authorship is to link your profile to the content you create.

There are two ways which you can link your profiles so pick the easiest one for you.

A) Set up an email on your domain.

An email on your domain is a separate email to your gmail account.  This could be for example This proves that you own the website that you post on.  This email then needs to be verified in your Google Plus profile.

B) Link your content to Google+ Profile

You may decide instead to link your webpage to your Google Plus profile.  To do this you need to add the author box at the end of your post and add the rel= author link as shown:

<a href=”G+ Profile URL?rel=author”>Google</a> 

Simply place YOUR OWN Google+ Profile URL where highlighted.  For example, this is my author link below.

<a href=””>Google</a> 

It is really important that you use the ?rel=author code otherwise Google won’t recognize it and the authorship won’t work.

NOTE: You only need to undertake ONE of these methods!

5. Set Up The Links In Your Google Plus profile

Now that you have linked your content, you need to complete the contributor section in your Google Plus profile .

Once in your Google Plus profile, go to the “About” page and scroll down until you reach the “Contributor” section.  Edit this to add the URL of your blog and any other links, such as social media accounts.

Contributor Section

Make sure you hit “SAVE” when you are done to ensure all your changes have been acknowledged.

6. Testing Your Authorship Set Up

It is a good idea to have a quick check to see if you have completed the authorship process correctly.  It can take a few days for the results to show in the search engines, but you can use the structured data testing tool to give you an instant answer.

Simply enter your blog URL and press preview.  If you have undertaken the task correctly, you will see a screen like this.

Authorship Testing

If for some reason the authorship is not working, this tool will tell you, so you won’t be left wondering why your authorship is not showing up.

All you need to do now is wait for a few days and you will start to see your face appearing in the search results.

Have you had any difficulty in setting up Google authorship or was this a smooth sailing process for you? Please share your thoughts with us below.



Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

6 Responses to “Setting Up Google Authorship In 6 easy Steps”

written by Ryan Biddulph On 20 May 2014 Reply

Hi Catherine,

Helpful tutorial! GA is a power branding tool. Set it up, show off your blogging wares.


written by Catherine Holt On 20 May 2014 Reply

Thanks Ryan.

When I first started blogging, I didn’t even know what authorship was, let alone set it up. Your right, it is such a powerful branding tool and even if your just starting out, it should be one of the first things to tick off your list….not leave it for months and months like I initially did!!

written by Nicola On 21 May 2014 Reply

Hi, I’ve been trying to get my head around Authorship for a while and I still can understand it. I followed the steps but can’t work out how to link my content, for example where to put the ‘Author box’ etc… Any more resources you can recommend, I’d be grateful!
Thank you

written by Catherine Holt On 23 May 2014 Reply

It sounds like you don’t have the author box set up for your site is that right Nicola? To do this you will need to do the following:
Dashboard > Users > Your Profile > complete biographical information. Have you completed that? There are also some plugins that you can use if it’s easier.

written by Nathaniel Kidd On 23 May 2014 Reply


Great tips. I had not thought about adding my google + profile to my signature in my post. This is a great idea for branding. Thank you for sharing.

written by Catherine Holt On 23 May 2014 Reply

It certainly is a great way to help your branding Nathaniel and all these little things help :-)

Leave a Comment