Top 5 New Year’s Resolutions For Your Website
Happy New Year! I hope you all had a nice Christmas and New Year celebrations over the festive break. As we all worry about whether we ate/drank a little too much over this period, it is that time of the year when we all promise ourselves that we will make some New Year’s resolutions.
If you are anything like me though, those good intentions of personal improvement tend to go out the window by about mid-late January as I slip back into the usual daily routine. This year though I thought that I’d do things a little differently and set some realistic New Year’s resolution goals for my website instead.
The great thing about this time of year is that you can make a fresh start and push yourself onto bigger and better things. This is even more prevalent if you run your own online business or website. You are constantly having to set yourself goals and tasks throughout the year in order to keep moving forward and growing online, but the start of the year can be a great place to set down some big goals that you want to achieve over the next 12 months.
I thought I’d put together a list of goals that every blogger and website owner should consider for the coming year.
1. Start That Website That You Have Been Thinking About
This first resolution applies to both experienced website owners and total novices.
If you are like me you probably get tons of ideas for new websites throughout the year whilst working on your existing site(s).
Now I’ll be the first to admit that not all of these ideas are necessarily good ones, but there is usually one or two that has potential.
This time of year is a great time to throw caution to the wind and turn that idea into a reality. That is not to say that you should turn your back on your existing websites and responsibilities, but you could at least test out your new idea (for a few months at least) to see whether it takes off or not.
If, on the other hand, you are completely new to the world of blogging and running your own website, then now is a great time to start.
Set yourself the goals of learning about websites and, more importantly, getting your very own blog up and running online.
There is tons to learn about and you will have loads of fun (Yes FUN!!!) turning your idea into a reality.
There is no better feeling than getting positive feedback from people from all over the world who have discovered your website and like what you have created.
2. Double Your Website Traffic
The primary aim of any website should be to grow the amount of traffic that you are getting. That said, it is really easy to get stuck in a rut at a certain level and not really grow any further.
Well for this next resolution we are going to change that and challenge ourselves to double (or at the very least increase) our website traffic.
Log into your Google Analytics account and take a look at your traffic statistics from the last 12 months. Make a note of these as this will be what you are aiming to beat by this time next year.
The great thing about Analytics is that you can see where your website has been performing well and, more importantly, which areas in which improvements can be made.
It is these areas where you can make the most impact in boosting your website traffic, which means you should spend the most time working on these.
3. Expand Your Social Media Presence
The next resolution that we can take a look at is to expand your social media presence online. This actually links in nicely with the previous resolution as growing your online presence will ultimately lead to more traffic for your website.
You should be already managing accounts on all the major social networks (i.e. Facebook, Twitter, Google+, etc.). Whichever ones you currently manage, why not consider setting up an additional account on a different network (i.e. Pinterest, Instagram, etc.).
If you already have an account set up on all the social networks then why not pick one out to focus on and make a real effort to improve your online presence. Try setting up a dedicated Facebook group, hold a regular hangout on Google+ every week or set up a Q&A group on LinkedIn.
There are plenty of ideas you can use to boost up your social media presence online. All it takes is a bit of time and perseverance.
4. Grow Your Online Income From Your Website
One of the best things about running your own website is the fact that it can earn you money in a whole host of different ways.
The vast majority of people simply set up and display advertisements on their pages. Whilst this is a realtively easy and effective way of earning money, there are many other methods that you can implement that can boost your earnings.
Have you thought about setting up affiliate advertising on your site (in the form of adverts, links, reviews, etc.). This is different from traditional advertising, like Google AdSense, in the fact that you get paid a percentage of a resulting sale that came from your site.
Depending on the type of product/service that you are promoting this can net you a lot more than traditional advertising.
If you are already happy with the income streams that you have setup on your website, then look at ways in which you can earn more from them.
More traffic will obviously help, but try looking at things like; where you are displaying your adverts, how many clicks certain types of adverts are getting, which are your most profitable ads/pages.
By understanding this information you can create more specifically aimed content that can potentially earn you more.
5. Update Or Add A New Feature To Your Existing Website
The very best websites are constantly evolving and adapting to what their readers are looking for. Depending on how long you have been running your site, now could be the perfect time to add a new feature to your site, or perhaps update something to make it look a bit fresher.
Why not setup a forum on your site for readers to interact with each other and ask/answer questions. You could add an image gallery for people to submit their own photos.
You could setup a weekly competition/quiz for your readers to enter for a chance to win a prize.
You could start a weekly podcast/vidcast that you upload to your site keeping people up-to-date on what is going on in your niche.
There are plenty of ideas that you could implement on your site to expand in and draw more interest from people.
Alternatively, if you are reasonably happy with the structure of your site, now could be a great opportunity to update your blog for a revamped look.
It could be something as simple as changing the logo or colour scheme of your site, or, to take it a step further, install a completely new WordPress theme to completely update the look and layout of your site.
This can help to keep your readers interested and show that you are committed to keeping everything up-to-date. Sites that never update can begin to look tired and outdated.
If you would like more in-depth information and coaching to learn how to blog successfully then sign up for our 12 module coaching program.
Have you made any New Year’s resolutions this year?
What are your plans and goals for your website(s) in 2015? I’d love to hear from you so please leave a comment below.