How To Become A Mommy Blogger

More and more people are taking the plunge and staring their very own blog online.  It has never been easier to do so, yet still, many are reluctant as they feel that it is too complicated or they don’t have enough time to do so.

Well I’m writing this to let you know that you CAN start your own blog online on WHATEVER subject you want.

All you need is a little direction to get you going and an interest in what you want to write about.

How To Become A Mommy Blogger

Get Pregnant!

Right, first things first, you need to become a mom (or mum depending on where you are from).  For more information on how to do that you can check out this in-depth link…… only joking! J

This term “Mommy Blogger” is one that gets used a lot online, but blogging can be done by absolutely anyone.

Yes, there are plenty of moms who manage to juggle running their own blog(s) alongside their busy lives (I’m one of them), but there are also plenty of dads, students, kids, grandmas and grandads who blog on a regular basis.

The absolute best thing about blogging is that it is completely open to anyone of any; sex, colour, age, ethnicity, beliefs, nationality, etc.  and that they (or “you” who are reading this) can write about whatever you want.

Blogging is revolutionising the internet and you can be a big part of it if you want.

If you do plan on taking the plunge into the big blogging world then, firstly, you will need to…

Decide On What You Want To Blog About

This is by no means an easy thing to do.  Many people can struggle with this initial decision as it ultimately has a huge effect on whether your site will be a success or not.

To start with, forget about all that and just think about what interests you.  Forget about anyone else for now and just work out what you find interesting.  Which subjects and topics would you enjoy writing about?

It is crucial that you enjoy whatever it is that you choose to write about.

You will need to write a lot of content for your blog in order to attract traffic, so if you enjoy what you are doing then it becomes less of a chore.

Trying to run a blog on a subject that you don’t enjoy will just cause you to lose interest in it in the long run.

Who Is Your Target Audience?

Once you have a list of potential subjects to blog about that you enjoy, you need to whittle that list down and decide upon your main subject.  This is the time when you need to start to think about your target audience.

  • Who are the people that your site is aimed at?
  • What sort of age group are these people?
  • How big is this potential target market?
  • What other interests do this target market have?

Only by understanding who you are aiming your site at can you truly begin to flesh out what your site is going to be like.

Let’s say that I wanted to start a blog about cooking, or more specifically, a blog about cooking good, nutritious, healthy food for my family because that is what I am interested in.

How To Be A Mom Blogger

OK, so that is my initial idea, but who are the type of people that will likely visit a site like that?

Well, generally speaking, parents of young children will probably be more interested in this than say a typical student or single person living alone.

Women are probably more likely to be interested in this type of subject (as sexist as that may sound), and you could also make the assumption that they will already be health conscious.

So… taking all that into consideration, my target audience (or key demographic) would be young parents (let’s say 20-35yrs old), probably female, who are health conscious.

Now obviously this is very generalised as I’m sure plenty of single blokes over the age of 50 (or whoever) would want to learn about cooking healthier food, but this way we have an idea of my target market.

What does this mean?

Well it helps me to flesh out my idea.  Instead of just writing about food/recipes that interest just me, I can tailor future content to better suit my target audience.  So, I could potentially write about;

  • Healthy snacks for kids,
  • Healthy family meals on a budget,
  • Romantic meals when the kids are away,
  • How to trick kids into eating healthy (adding peas to their mash potatoes always works)
  • Foods to help you concentrate,
  • …and so on.

You can get a lot more ideas on what to write about when you know who you are writing for.  As you grow your site, your audience will get bigger and you will get more feedback on what people are actually after.

Think Of A Name For Your Blog

Ok, we have a decent idea, we know roughly who we are aiming our site at, and next we need a name.  This part is tricky so don’t go rushing in willy-nilly.

You want to pick a name that reflects what your site is about.

Don’t just pick something because it is available and the first one you come across.  A name says a lot about what you and your “brand” will be about.

Let’s stick with the healthy family food example from above (coz that’s how I roll). would be a great blog name (if available) as that sums up perfectly what it would be about. on the other hand probably wouldn’t work.  Yes, it may have ‘Cooks’ in the title, but people won’t know “what” I’m cooking, never mind if it is healthy or not.  They may just think ‘Cooks’ is my surname and that I’m some sort of author or musician, which can just cause confusion.

Always try to go with a ‘.com’ version of your domain name rather than ‘.net’, ‘.biz’, or a country specific domain like ‘.au’ or ‘’. 

People always tend to go to ‘.com’ first, so you could end up losing a LOT of traffic, especially if there is already a ‘.com’ version that uses your name.

Avoid dashes ( – ), abbreviations (lol), slang (boyz), and shortened words (hlthy instead of healthy) as that just makes things infinitely more complicated.

You want people to easily remember the name of your site so that they revisit in the future.  Making it difficult to spell or just type into a search engine just loses you traffic.

Set Up Your Site Online

You’ll need two things to get online;

  1. Web Host
  2. WordPress

A web host is space on the internet where all your website files will be stored in order for people to access your site 24 hours a day.  Think of it like land where you intend to build your house (or blog in our case).

WordPress is a CMS (Content Management System) that helps you manage and maintain your blog easily.  This makes uploading blog posts, adding images, video, logos, etc. really simple to do and is used by millions of websites around the world.  We have a whole guide that you can follow on How To Install WordPress CMS.

Alternatively you can connect with our services that offer website set up, hosting, email marketing AND  tutorials with one on one support to help you get the most out of your blogging journey.

Get Blogging

Now comes the fun part! 

Once your site is all up and running you can get to the important task of blogging.

Start writing regular posts and building up your readership.  Get on social media and start sharing your content with other, like minded individuals to help spread the word about your site.

Your blogging life is just beginning and there is a lot to learn along the way.

Don’t be afraid to make mistakes, we all do that, instead just learn from them and have fun along the way.  In the meantime, feel free to check out these posts that I think you will find useful.

Your Turn:

If you would like more in-depth information and coaching to learn how to blog successfully then sign up for our 12 module coaching program.

Do you want to become a “Mommy Blogger”? 

Are you struggling for an idea on what to blog about? 

Do you just have a blogging related question?  We are here for you so please leave a comment below. 


Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

22 Responses to “How To Become A Mommy Blogger”

written by Amberjane On 26 February 2015 Reply

Some great tips there – Thanks for linking up to Pin Worthy Wednesday, I have pinned your post to the Pin Worthy Wednesday Pinterest Board.

written by Catherine Holt On 26 February 2015 Reply

Thanks Amber. That’s great to hear that you found them useful.

written by emma On 27 February 2015 Reply

Hi from the This Is How We Roll blog hop :) Coming up with a blog name was the hardest part for me!

written by Catherine Holt On 27 February 2015 Reply

Hi Emma, and welcome to the blog!

It’s not surprising to hear that you found the name one of the hardest things. You would think it would be easy, but in reality there are so many things to take into consideration that it really can be one of the hardest. It is also not something you can change without having to start over, so it is worth taking the time and effort to think and research it properly.

Thanks for stopping by and hope we see you here again soon :-)

written by Crystal On 27 February 2015 Reply

Picking a name is super hard! I think So-So Mom sums up what I am about fairly well, but there is so much more to say than that too!

written by Catherine Holt On 27 February 2015 Reply

Your not wrong Crystal. It can be incredibly hard. The main thing is to ensure that your name is recognizable, and has meaning to the content that will be found. Easier said than done though isn’t it!

I appreciate you taking the time to share with us today :-)

written by Cynthia L On 27 February 2015 Reply

I love your first statement about getting pregnant! I had to laugh at that. Thanks for linking this to the This Is How We Roll Link Party!

written by Catherine Holt On 27 February 2015 Reply

Ha ha…well not compulsory I guess if you are already a mommy :-)

Thanks for heading over Cynthia, really appreciate it.

written by Kristen from The Road to Domestication On 28 February 2015 Reply

I think I’ve gone backwards LOL I’m still trying to get pregnant LOL Thanks for joining us at the #HomeMattersParty – we hope to see you again next week! Feel free to bring a friend with you :) Happy Friday! #TGIF

written by Catherine Holt On 3 March 2015 Reply

Ah…it’s a good job that you can still do blogging without having to get pregnant…

written by Saving Sanely On 28 February 2015 Reply

Great post! I’m still working on step #1- Get Pregnant! Hopefully that’s in the cards in the near future! But for now I enjoyed reading your tips as I am new to blogging and am always on the lookout for great ideas to get better. Thanks!

written by Catherine Holt On 3 March 2015 Reply

Good luck with #1!!!!

I’m glad that you found this useful as a new blogger. There is so much to learn when you are just starting out and it is often the basics that you skip. In reality though these are the things that will set your blog on the right path and help your blog’s success.

I appreciate taking the time to comment here, and hope to see you again soon :-)

written by Mi Muba On 1 March 2015 Reply

Hi Catherine

Very interesting, lively and equally an informative post. :-)

I was shocked in the beginning to see the first requirement you mentioned to become a mommy blogger and just thinking that here in my part of the world it is strictly forbidden to be pregnant without marrying and was just thinking if you are going to offer any service of marriage planning. Lolz, just kidding.

Now lets come to the serious and very thought-provoking part of the post and surely the first two points you mentioned actually are the basic foundation of a blog. If they are laid wrongly then no one can build a strong blog and will just be roaming here and there in search of success.

Thanks a lot for sharing this mind-blowing and thoughtful post.

written by Catherine Holt On 3 March 2015 Reply

Oh dear Mi, yes maybe the next post will be about marriage planning…lol.

In seriousness though, these tips apply to all bloggers not just mommy’s. Having said that, if you want to be a “mommy blogger”, you do need to have a child…lol.

At the end of the day, building a blog’s foundation is crucial to it’s success. Nothing that has a weak foundation will last and that goes for anything in life. Blogging is no different. Start as you mean to go on I say!

Thanks for sharing today, it’s really appreciated :-)

All very good points of advice! I love when bloggers give advice to other potential bloggers.

Thanks so much for linking up to the Oh My Heartsie Girls Wordless Wednesday! I hope we see you again next week!

written by Catherine Holt On 3 March 2015 Reply

Thanks Christine. The best way to learn is from other bloggers. It can be a short cut so you don’t have to repeat the same mistakes!

Glad that you found it useful, and thanks for taking the time to head over and leave a comment :-)

written by Autumn On 5 March 2015 Reply

Your ice breaker (get pregnant) CRACKED ME UP! But no seriously… There are a lot of steps & things to consider in blogging. People think its easy. But its the hardest work I’ve ever done in my Pj’s! I feel like my laptop is in a constant battle. The battlefield? Our kitchen table filled with food & sippy cups. The solders? A 5 year old & a 6 month old. Finding the time is by far the hardest and its even harder trying to monetize your blog. You have to treat it as a business almost… YO!!

written by Catherine Holt On 5 March 2015 Reply

Ha ha…Autumn, it certainly helps in being a mommy blogger doesn’t it…lol.

Blogger is definitely not the easy gig that it can be made out to be, BUT it can be an incredibly rewarding one. It certainly helped me feel sane whilst coping with all the motherhood tasks. It can be hard to switch focus at times, and sitting in front of the tv does sound like a better option a lot of the time, but once I get started I find it hard to stop and go to bed!

Finding time is definitely hard, but finding a passion that will “make you find the time” can be even harder!

Good luck battling those soldiers!

written by Sharon - Her Organized Chaos On 10 March 2015 Reply

Great great tips! What to blog about has changed SO many times for me, but I do think it does take some time to find it. Pinning and sharing. Thanks for sharing this at Totally Terrific Tuesday last week! I can’t wait to see what you have to share this week!

Her Organized Chaos

written by Catherine Holt On 10 March 2015 Reply

Sometimes there can be too many things to blog about can’t there Sharon! Defining your niche is so incredibly important and once you do that, everything else will fall into place. Good luck with the refining :-)

written by Steven J Wilson On 18 March 2015 Reply

Hey Catherine,

Reading Mom blogs is what first introduced me to the blogging world. Whenever you researching something about my first son, that’s where I ended up a lot of times. Mommy bloggers helped me a lot with my little one.

I understand the struggle somewhat. Never been a mom before but definitely a dad :)

This was geared towards Moms but this has a lot of useful actionable info we all can use. Nice post!

Take care Catherine

written by Catherine Holt On 24 March 2015 Reply

Great to hear that you are familiar with the mommy blog world Steven. There are a lot of awesome blogs out there :-)

Yes there are definitiely a lot of tips here that can be used for any blogger, not just mommy’s. The mommy blogging niche is a huge one though and hopefully this can help some aspiring moms out there :-)

Thanks for sharing with us :-)

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