5 Ways Mommy Bloggers Can Boost Their Website Income

People who start their own online blog can have many different reasons for giving up.  Perhaps they don’t have enough time in the day to work on it, or that they just aren’t seeing the results that they hoped for.

The most common reason though is that they simply aren’t earning enough website income from it to justify the running of it.  This is a shame because there are lots of successful mommy bloggers out there that are making money with their own sites. 

You only have to look at bloggers like Becky Mansfield and Paula Rollo at Blogging On The Side to know that it is possible.

So what are these “successful” bloggers doing that maybe you aren’t?

5 Ways Mommy Bloggers Can Boost Their Website Income

Well, simply put, they are not relying on just one method to earn money, but they implement several different methods to diversify their income streams.

Yes, it can and will take time to set these up, but essentially the more methods you have (and you can have as many as you want), the more money you can potentially earn from your website.

In this post we take a look at some different ways in which you can boost your online income.


OK, let’s start with an easy one – advertising.

This is by far the easiest and most effective way to earn money from your blog.  Many websites do this, as it’s a good way to monetize the unused space around their blog content.

There are a couple of different ad types that you can use on your site;

  1. Google AdSense
  2. Selling your own ad space

Google AdSense (and other PPC ‘Pay Per Click’ providers) is a great way to quickly ad revenue to an existing site.

You simply register with Google AdSense, who then provides you with code to place on your site where you want the ads to appear.

This code will display contextual adverts, which are adverts related to your content, on your site.

For example, a cooking blog will likely display ads for kitchen utensils, cooking books, cookery courses, etc. instead of random kids toys, car insurance or bingo site.

For every click you get on these PPC ads, you get paid a small amount.  The only real down side is that you really need to be getting large amounts of traffic for this method to be truly profitable.

A single click may only net you a couple of cents, which is why you need lots of traffic to make it work.  That said, it is an easy and effective way to earn a bit of money from your site.

You can also offer to sell space on your blog to advertisers that want to promote their own product or service.  The good thing about this is that you can set your own rates of what to charge.

You can charge on a monthly/quarterly/ yearly basis, where you are guaranteed to be paid as long as you display the agreed adverts for the fixed amount of time.

Many high profile websites use this method to earn vast amounts of money!  Again, the more traffic you get, the more you can charge.

Affiliate Marketing

Affiliate marketing is a great way to earn money from your blog.  You sign up to an individual affiliate program that you are interested in and promote that product/service on your site.  For every sale that is made via a referral from your site, you earn a commission.

Boost Website Income

Let’s use a cookery blog again as an example.

You could find affiliate products that relate to your niche, such as products like; recipe books/eBooks, cookery courses, kitchen ware, etc. to promote on your site. As all these products relate to your website, more of your visitors will be interested in purchasing them, which will result in you earning more commission.

The good thing about affiliate marketing is the ease in which you can promote these products.

When you sign up to an affiliate product, you get a URL link that is specifically unique to you.  This means that you receive commission for every sale that is referred via your unique link.

Now, with this link you can promote products in a number of different ways;

  • Display traditional adverts for these products next to your content,
  • Include text link ads within your blog posts to relevant products,
  • Write dedicated review posts for the products you are promoting,
  • Promote them via your social media networks,

Affiliate marketing is probably my favourite method of monetizing a site.

Yes, there is a little more work involved in setting things up (though not that much more work), but you can potentially earn a LOT more than you can with PPC ads.

Create & Sell Your Own Product

Instead of only promoting other people’s products on your blog, why not create your own and sell it via your website!

The great thing about this is that, compared to selling your products in a small local shop where you have limited customer base, you can promote your product online where you can sell worldwide!

You may be an artist, why not sell your paintings and prints on your site.  Perhaps you are a musician, you could promote and sell your own music on your blog.  Maybe you have developed your own ‘App’ for a mobile device, sell it online via your website.

Whatever your product is, you can promote and sell it online.  Not only that, but why not sign up to an affiliate marketplace and sell your product.  That way, other people can be promoting your product on their site for a commission, which helps to get your product seen by more people!

Write An eBook

If you can’t think of a product to create, why not write your own eBook and sell it.  It doesn’t have to be a fictional story book (though it can if you are into that), it can be information based.

The good thing about eBooks is that they can be about anything.  People read eBooks for information, so if you have some knowledge about a certain subject, then you could write your own eBook about it.

Maybe you are a gardener, why not write an eBook about growing your own food in your back garden.  You may be a personal trainer, why not write an eBook about exercise regimes or diet plans.

You could even write an eBook about writing an eBook!  The possibilities are endless.

With the popularity of eReaders, Kindle’s, iPad’s and Smart phones, more and more people are reading eBooks every day.  Why not write your own and sell it via your blog.  You could even upload it to sites like Amazon, Etsy or the Apple iStore and sell it there as well!

The ebook I wrote for my site over at Smart Party Planning is sold over at Etsy and Amazon.  You don’t have to restrict yourself with choices, but go with what is appropriate for you.

Planning The Perfect Party Ebook

Create A “Hire Me” Page

Another good way to monetize your site is to have your own ‘Hire Me’ page.

That way, you can hire out your services to help other people.  Many freelance writers/designers do this as it’s a good way to find clients.

Think about it, people are already on your website, so they can see that you are (hopefully) good at what you do, therefore they are more likely to hire you.

This doesn’t only apply to freelance workers though.  It doesn’t matter what you do, if you have a skill, you can have your own Hire Me’ page.

You may be a programmer, people could hire you to develop custom made software for their business.  You may run your own language website, you could hire yourself out to people who want to learn English/Spanish/Japanese, etc. and teach them over Skype on a one-to-one basis.  Maybe you are a dietician, people could hire you to produce a custom diet plan for them to follow.

Whatever your skill, having your own ‘Hire Me’ page can be a great way to make money online!


There are many ways that you can monetize your blog, you don’t have to rely on just one.

Like the saying goes, “Don’t put all your eggs in one basket!”  Why not try one of the methods listed above and see if you can make that work on your own site.

If you would like more in-depth information and coaching to learn how to blog successfully then sign up for our 12 module coaching program.

What ways are currently working for you to make money on your site?  

I would love to hear your stories.



Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

38 Responses to “5 Ways Mommy Bloggers Can Boost Their Website Income”

written by Dennis Seymour On 5 March 2015 Reply

Hi Catherine,

I appreciate how you explained well your ideas about this matter. But I guess, not only mommy bloggers can make use of this but other people as well. I agree, you can earn a lot more from affiliate marketing as compared to PPC and the like of monetizing your blog. I actually started my online career with affiliate marketing. And from there I am able to get where I am now.

written by Catherine Holt On 5 March 2015 Reply

Absolutely Dennis, this is not just for mommy bloggers at all.

There are lots of different ways to monetize and the trick is finding something that you feel comfortable with, resonates with you and also is suitable to the time in your blogging career. It sounds like you have worked through this process well :-)

written by Kim On 6 March 2015 Reply

Thanks for this information. I am new to blogging and trying to soak up as much information as I can. I have Google Adsense and was so excited when it was added to my blog. I went to blog to see the ads and was shocked. There was a horrible ad; I quickly got on and blocked sensitive ads and have been happy with what I now see. Within a week or so of starting my husband helped me sign up for affiliates. Amazon approved but others are still pending for increased traffic…guess I got into too much of a hurry. I am stopping by from This is How We Roll link party.

written by Catherine Holt On 6 March 2015 Reply

Glad it could help Kim.

There is a lot to learn when starting to blog, so take each day as it comes.

You definitely want to make sure the ads on your site are appropriate so it’s great that you checked this and made the changes. Start off on the right foot!

Affiliate marketing is definitely a great way to bring in an income. Some affiliate sites will require larger traffic than others, but it’s just really a process of going through them and finding what is the right fit for you.

It sounds like you have some good goals and actively working on improving your site :-)

Thanks for taking the time to share your experiences here :-)

written by Jamie On 6 March 2015 Reply

What great tips!! It’s such a blessing when you can be your own boss! :)

written by Catherine Holt On 6 March 2015 Reply

Oh absolutely Jamie. There is nothing like being in control of your own business. It takes time to get there, but the hard work is definitely worth it :-)

written by Uplifting Families On 6 March 2015 Reply

These are great tips. Remember not to give up, most blogs and businesses take up to two years before they become profitable. I remember when I started blogging I wasn’t the greatest writer. The only way to get better is to continually write on a daily basis, it will improve I promise. Don’t give up and keep pursing your dream, you can do it.

written by Catherine Holt On 6 March 2015 Reply

Well said! I seriously cringe when I look back at my early posts on my first blog. I am actually going through and updating them as I think there is some great content, but it is not presented well…at all!

It definitely does take a couple of years to find your feet, but once the momentum starts, there is no looking back. The early days can be hard, but staying focused and remembering your reasons why you are blogging will help.

Thanks for taking the time to comment and share your thoughts here :-)

written by crystal On 6 March 2015 Reply

Thanks for posting. I am just starting out so I haven’t seen much for results yet but it is good to know i am doing the right things! #thisishowweroll

written by Catherine Holt On 6 March 2015 Reply

It can take time to get going Crystal, so don’t be too hard on yourself. Having goals is a great idea so you have something to work towards and then evaluate.

Keep at it, would love to hear your progress :-)

written by Amberjane On 6 March 2015 Reply

Some great tips here – Thanks for linking up to Pin Worthy Wednesday, I have pinned your post to the Pin Worthy Wednesday Pinterest Board.

written by Catherine Holt On 6 March 2015 Reply

Thanks Amberjane. Glad that you found them useful :-)

written by Hollie On 6 March 2015 Reply

Thanks for the info, I’m going to try my hand at writing an ebook when I get time.

written by Catherine Holt On 6 March 2015 Reply

Writing an ebook can be a lot of fun Hollie. What would your topic be?

written by Gail Akeman On 6 March 2015 Reply

Good tips. I am trying to write a ebook.

written by Catherine Holt On 6 March 2015 Reply

Oh great stuff Gail. What is the ebook going to be about?

written by Nicole On 6 March 2015 Reply

Thanks for the great tips!

written by Catherine Holt On 6 March 2015 Reply

Your welcome Nicole. Thanks for stopping by :-)

written by Brittany @ Fun on a Budget Blog On 6 March 2015 Reply

Thanks for the ideas! Everything is so mysterious when getting started. I need to get the guts to create a “Hire Me” page, but in the meantime…Where do you go to sign up for using affiliates?

written by Catherine Holt On 6 March 2015 Reply

It can be a bit of a whirlwind can’t it Brittany.

If you have services to offer you should definitely set up a “Hire Me” page. There is no time like the present to get started!

In terms of affiliates it really depends on what is suitable for your site and for your readers. You can start off with Amazon affiliates, or there are plenty of sites like Shareasale, Clickbank etc that you can browse affiliate products that would be suitable to promote. Alternatively lots of bloggers that sell ebooks have affiliate opportunities for those too. First work out what it is your readers want and the find a suitable product to give them. Hope that helps :-)

Thanks so much for the awesome tips! I’m definitely looking into a couple of these….

written by Catherine Holt On 6 March 2015 Reply

Fantastic Christine, really pleased that you found them helpful. Would love how you get on with implementing them :-)

written by Cynthia L On 7 March 2015 Reply

Such great tips. I have been blogging for three years and just learned a thing or two from reading this! Thanks for sharing this great post at the This Is How We Roll Link Party. I can’t wait to see what you bring next week! I am sharing this on a social media outlet

written by Catherine Holt On 10 March 2015 Reply

Thanks Cynthia, that’s lovely to hear. It just goes to show that no matter how long you have been blogging there is always something to learn. That’s one of the beauties of it!

Thanks for stopping by and sharing :-)

written by Stephanie On 7 March 2015 Reply

These are great ideas! I can’t wait to be able to quit my full time job and become a SAHM and blog full time! Thanks for sharing at #HomeMattersParty

written by Catherine Holt On 10 March 2015 Reply

It sounds like you have an awesome goal to work towards Stephanie. Keep that goal in the forefront of your mind when you are working on your blog and that will help you through the ups and downs. That day when you quit your job will be an amazing one :-)

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written by Mariet - Practicingnormal On 12 March 2015 Reply

I love these ideas. I’m starting to think about adding Google Ads to my blog, but this gave a whole list of other things to think about. #Thisishowweroll

written by Catherine Holt On 13 March 2015 Reply

Sounds wonderful Mariet. There is no time like the present to start monetizing your website. You might as well start earning a bit of cash and learn how everything works in the process.

Good luck with your monetizing :-)

written by Christine On 13 March 2015 Reply

These tips are great!! They really got me thinking about my own site!! It would be wonderful if you would share your favorite posts at my Friday Favorites Link Party. It goes live at 7 PM every Thursday at Mustlovehome.com. I hope to see you there…Hugs – Christine

written by Catherine Holt On 13 March 2015 Reply

Thanks Christine. It’s always a good idea to take a step back every now and then and look at new ways of improvement. Plus, if you can make more money with your site, that’s even better :-)

Will be checking your party out now…thanks for the invite :-)

written by Jyoti Chauhan On 3 April 2015 Reply

Hi Catherine,

You have crafted this post with lots of valued content. Not only mommy bloggers but also another bloggers can make passive income with all above methods. Advertising and providing services work for me best.

written by Catherine Holt On 7 April 2015 Reply

Providing services is definitely a great way to earn an online income so if you have a service defined it’s defitely worth pursuing that area. Glad you found this post helpful, thanks for sharing with us :-)

written by Arpan On 22 April 2015 Reply


Well I just came here from your interview at yeahblogging and I guess the tips you’ve shared or the methods are very wonderful to earn money online but need some hard work and dedication.


written by Catherine Holt On 3 June 2015 Reply

Welcome Arpan, great to see you here :-) Whilst blogging is certainly fun and a way of making money, it does require a lot of hard work and dedication. If your not prepared to put that in, then the results will reflect it. But with persistence, dedication and continued learning website income can certainly increase over time :-)

written by Samantha On 25 April 2015 Reply

Blogging perfect for mom’s and I think most of the mom should start their website and earn some money. Basically not for money but to learn and apply something new.


written by Catherine Holt On 3 June 2015 Reply

Whilst blogging is a way to earn an additional income, it is also a great way for moms to have an outlet and do something new. This is part of the fun of blogging. It can take you somewhere different to the normal “mommy duties”. I love reading mommy blogs too :-)

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