How To Make Money Blogging With A Business Mindset

Do you think your blog is a business?

Do you have a business mindset?

Are you looking to know how to make money blogging?

Making an income online and having a business mindset go hand in hand.  Today we are going to explore how changing the perspective on the way you perceive and manage your blog, could make the difference between making that online income or not!

How to make money bloggingImage courtesy of iosphere at

Most bloggers (bar a few) want to earn money from their blog.  There seems to be an expectation that you can set up a blog, post some great content, share on it social media and WHAM….you are making $$$$$.

This wasn’t quite the reality for me, and I’m sure if hasn’t been for most of you either.

The reality is that blogging is a lot of work!

Yes it is fun, and yes it is great to be ‘working’ on social media, but at the end of the day, if you want to have a successful and profitable blog, then you need to put the hard work in.

So let’s ask that question again…… “Do you think your blog is a business?”.

Perhaps at this point you are shouting a resounding “YES”.

Maybe it’s “Well possibly it is???”

Or maybe you are thinking …”How the heck can it be?”

Blogging may not be your full time job, but let me tell you this.  If you want to know how to make money from blogging, then you need to be wearing your business hat.

A blog that is a business needs to be treated as such!

What is your business strategy?

All business’ have a strategy and your blog shouldn’t be any different.

So you started with the intention of making money.  How are you going to do this?  Is it literally going to fall into your Paypal account by magic?  I didn’t think so!

Any income that is going to be earn’t through your blog, will have come from a structured strategy.

This strategy is your blog’s business model.

I love the ‘Make money blogging mindmap‘ by Darren Rowse.  Darren clearly lays out a variety of ways in which you can make money online, but the key is refining which strategy you are going to take.

Having a business strategy will separate the blogs that make money and the blogs that don’t.

Take your blog’s business seriously

Anyone who is in business takes that business seriously.  If you don’t, it’s unlikely to be successful.

What does a serious blog owner do?

  • Set goals
  • Reviews progress
  • Takes action
  • Engages with readers (customers)
  • Knows what income strategy fits their audience

Without a clear purpose, review of it’s actions, engaging with your readers and building connections, your blog is going to lead a a very lonely existence.

How will having a business mindset help your blog?

Business MindsetImage courtesy of Stuart Miles at

Once you know what it is you want to achieve and a strategy has been formed, you suddenly have direction.  A blog is an ongoing journey, the roads are long and windy and they never ever end!

Knowing what your intentions are for that journey will help you focus, stay awake and stay in control.

It’s quite easy to see the blog owners without strategies.  The post updates start to become infrequent, the content starts to become sketchy, the love and the passion starts to fade.

The reason?

The blogger has not set a distinct purpose for their blog and they have simply run out of ideas.

A business owner does not to risk running out of ideas.  If they did, their business would crumble.  Treat your blog like a business and keep it strong.

Do you have a business mindset?

Mindset is incredibly powerful in all areas of our life.

If you wake up in the morning and think “Ah, today’s going to be a really bad day”…what do you think will happen?  Yup…it’s going to be bad!

Turn things around and start the day with a positive mindset and that day is going to be a whole lot better.  Ok, so it might not be perfect, but your attitude to the day will have a huge influence on your thoughts and feelings throughout it.

So…do you have a business mindset?

Are you committed to working hard at your blog and not treating it as something to do, if and when you get around to it?

If you set out in business, you are in control of the process.  YOU….no-one else.  No-one else is responsible for your blog’s shortcoming’s and no-one else is responsible for moving it forward towards success.

Blog’s don’t just suddenly start earning money, and if this is you intention, then you might need to seriously think further about it.

Rather think about what your goals for your blogs income is.  Think about how you can make that happen and formulate a business plan.

There are certain things that you need to be incorporating into this business plan to make a profitable blog.

  • How to generate traffic.  Traffic = readers and readers = potential sales.
  • Writing valuable content that is going to be shared by others.
  • Networking on your blog, other’s blogs and in social media platforms.

A business owner will look at their task list and work out how they are going to achieve their tasks in the most efficient manner.

How are you going to achieve these tasks?  Have you even thought about it?

Are you keeping yourself accountable?

Let’s think for a moment what happens in your work place.

I’m guessing that you have to arrive on time, leave only when your hours are up, be presentable and achieve certain tasks in a day.

Now think about what happens when you work on your blog.

You may be working on a laptop, likely in your own home rather than an office environment and have a thousand and one distractions around you.

Are you keeping yourself accountable to working on your blog, like you would if you were working at your 9-5 job?

If the answer is NO, then you are unlikely to be seeing your blog as a business.  Business owners know that they need to complete certain tasks, there are no “If’s” or “But’s”.  The job needs to be done!

Think about the approach that you take with your blog and the jobs that you set for yourself.

If you don’t do the jobs you set, what is your response?  Are you actually making yourself accountable to your business?  How do you expect to make money blogging if you are not even keeping to task?

Successful bloggers will have kept their accountability and that’s what has made them stand out from the crowd.

Bloggers like Pat Flynn at Smart Passive Income are known for their accountability.  In fact, Pat even keeps himself accountable to his readers by producing a monthly report outlining what he did, what worked, what didn’t and what income he made.

This is what Pat has to say on his blog:

With this blog, I want to be as transparent as possible with everything I do online. My businesses, my strategies and my income – it’s all out there for you to see.

Pretty awesome right?

I’m not suggesting you do what Pat does, but it goes to show how having a business mindset and keeping yourself accountable helps you achieve that online income you are craving for.

I am often being told by friends and family, not to worry so much about my blogging and don’t stress so much.  I often hear things like

“Does it really matter if the post doesn’t get written this week?”

“Do it when you have the time, put your feet up and relax for once”

“Why not watch a bit of tv and do it later!”.

The thing is that whilst I love my friends and family, they don’t really understand the concept of business blogging.  They don’t see a shop front, an office location or a pay check!  They see a ‘hobby’ and one that I become far too engrossed in.

But let’s think for a moment here…….

If I started up a business, a tangible one that they could actually see, do you think I would receive those comments?  I seriously doubt it.

Everyone knows that a business is hard to set up, and the first few years are the hardest.  It is those times that you have to put in the hard yards with often little or no reward, but it sets up the foundation for later on.

I treat my blogs like a business.  I make sure that I am accountable to myself for what gets done.  I schedule in “time off” just like you would in any other job, but I also make sure I have my hours and tasks that I need to achieve in that time.

I’m certainly not perfect, but a business mindset is what I strive for because I have the bigger picture in mind.

Your turn:

Let’s ask that question once again.  Do you think your blog is a business?

What would your response be for how to make money blogging?  Would you be wearing a business hat?

Please share your thoughts below.


Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

17 Responses to “How To Make Money Blogging With A Business Mindset”

written by Brittany Bullen On 21 August 2014 Reply


I’m so glad I had the chance to read this. I think it’s so important to cultivate the mindset you talk about here. If we don’t treat our blogs like a business, we can’t expect to get results like we would in the workplace.

I really think Pat is cool for publishing his income report, although, I’m not sure it’s really necessary to put it out there so frequently, I do wish more bloggers were upfront about that sort of information because a lot of new bloggers get the wrong idea about what it really takes to succeed.

You know I’ll be back soon for more! Talk to you later.

written by Catherine Holt On 21 August 2014 Reply

Great to see you back again Brittany.

Treating a blog like a business is certainly the way to go. It will really change your entire perspective of how you treat your blog, and ultimately that will place a huge part in the it’s outcome.

The great thing about Pat is that he is so transparent with everything he does, not just his income report. If he trials a new technique, he tells you about it, and he lets you know what worked and what didn’t. It can save bloggers a whole lot of time just learning from what Pat does…lol

Thanks for sharing your thoughts with us today, and have an awesome week!

written by Ryan Biddulph On 22 August 2014 Reply

Hi Catherine,

Our success flows inside out. When I accepted this idea, my lean years became my more successful years. Smart advice here.

I start each day with 20 minutes of meditation. I have to; otherwise, I’d be unaware of any super negative thoughts or feelings which are leading me toward failure.

As a blogger you’ll seize smart tips when you’re aware of smart tips, and know that you need to use them. Meditation is the best tools perhaps to expand your awareness, so that you’ll attract and act on the information you need to succeed.

Some are born with a business mindset. I think of my New Jersey next town neighbor, Gary Vaynerchuk. The guy was always a hustler, and I must have seen him selling baseball cards in the local mall (as I learned he did, recently) because we were the same age, around 12 at the time and I hit that mall up much.

I didn’t know him at all but seeing his energy and passion for business, and learning about his drive from his days as a kid, the man embodies business. I myself had to work like hell to leave the employee mindset behind to think like an owner. Work, as in, tons of meditation, visualization, affirmation, and of course, clarity-finding sessions, to create my current lifestyle.

Thanks so much Catherine, and you know what’ next….

Tweeting through Triberr ;)

Have a fun weekend.


written by Catherine Holt On 22 August 2014 Reply

That sounds like an awesome way to start the day Ryan, and something I think we should all try and develop a habit for. Getting up earlier in the morning before the house wakes up and the chaos starts; and spend time to really focus on your business would set you up well for the day.

Like you say, not everyone is born with a business mindset, but that doesn’t mean it can’t be achieved. Those people do however have to recognize the benefits and be prepared to put in the hard yards. A business will not flourish unless it has the foundations to enable it to do so.

Love you sharing through Triberr too! Have an awesome weekend and thanks for leaving yet another inspiring comment here Ryan :-)

written by Tim Bonner On 23 August 2014 Reply

Hi Catherine

I definitely don’t think my blog is my business, no. It’s just the front of house where I can help people and engage with my readers. I see where you’re coming from though.

The main stuff happens behind the scenes; consulting, offering services, selling eBooks and training. My blog is just my way of speaking to those potential customers.

written by Catherine Holt On 24 August 2014 Reply

You may disagree with me Tim, but It sounds to me that your blog IS your business! Being the ‘front of house’, it is what is making you stand out as a brand online. It is attracting customers and engaging with them. It is (Part) of your business. Let’s say for example that you took the blog away. Would that have an effect on your overall business? If the answer is yes, then it is certainly part of your business. What do you think?

written by Tim Bonner On 25 August 2014 Reply

Hi Catherine

It’s definitely part of my business but I don’t think it’s the business itself. I guess that’s the distinction I’m trying to make.

I used to think I could make my blog a business but there are very few people out there who do. They make a living from services, consulting, speaking, writing books and training etc.

If I were going down the route of setting up niche sites to make money through affiliate marketing and ads, then I guess I might think of it as my business. I have done that in the past and possibly will in the future but only as a sideline.

I do think we’re coming from the same place here; I just think of it in slightly different terms.

written by Catherine Holt On 25 August 2014 Reply

Yes I understand what you mean Tim. As opposed to an affiliate site whose primary purpose is to sell the product, your site is based around helping you develop the services you currently offer in your business. It is a tool that you use for your customers. Still a business, but not the primary business.

Yes I think we are on the same page here Tim, just maybe different paragraphs…

[…] A crucial element in knowing how to make money blogging is to think like a business. Be accountable and have direction.  […]

written by Marc On 25 August 2014 Reply

Hi Catherine,
This is an excellent topic. Over the years I have seen that this is one of the biggest factors in determining a blog’s success (at least, when success is being measured in terms of making money). Your mindset and how you approach the blog will have a big impact on how things play out. Most people I know that have not had success at making money with a blog have not viewed it or treated it like a business. If you want to make money blogging you can’t treat it like a hobby and expect it to make a lot of money

written by Catherine Holt On 25 August 2014 Reply

I agree with you Marc. If you treat a blog as a hobby then you will have a hobby outcome. Treat it as a business and you will have a business outcome. A blog can really go either way, but it depends on the mindset that you have with it and the time and effort that you are prepared to give.

Thanks for providing your feedback here!

written by Mi Muba On 26 August 2014 Reply

Hi Catherine

Very informative post.

I think without a proper strategy it is difficult to run a blog like a business. Yes just for fun or to pass the time one can do but not to earn money from it.

To earn money you must have business mindset. What business mindset is. It means you have a mindset you don’t believe in giving someone any valueless thing. To make the person realize value of your offer you charge him. So you think like a business man and this is called business mindset.

In the field of blogging there is still confusing regarding this issue. Many people are very proud of not earning money from their blog. But they actually promote something else and it means instead of money they are earning their reputation.

Thanks a lot for sharing another very informative post on quite a relevant topic.

written by Catherine Holt On 26 August 2014 Reply

Your right Mi, that is the real distinction between whether your blog will be a hobby blog or a blog that can earn an online income. Any blog that intends on making money has to have a business focus. It doesn’t necessarily have to be the sole business, but it has to work as if it was part of your business. That includes having a strategy and following through on actions.

Likewise, no one is going to buy a product from someone they don’t trust or a product that they don’t consider to be of value. Having a business outlook will help you to refine the blog’s purpose and engage with readers in a way that they could be potential future customers.

Thanks for sharing your ideas here!

written by Kevin Duncan On 26 August 2014 Reply

Hi Catherine,

Great post. Thinking of my blog as a business wasn’t easy for me. “Blogging is fun, business is not” I kept thinking in the back of my head. But thankfully, I eventually realized the only way my blog (either my old one or Be A Better Blogger) can truly be successful is if I treat it like a business.

I still have fun, of course. But it’s fun with a purpose!

written by Catherine Holt On 27 August 2014 Reply

That’s absolutely true Kevin. A fun business blog with a purpose! Just because we think of business, it doesn’t mean it has to be boring and stuffy. The great thing about blogging is that you are doing something you love, and if you can turn your passion into a business that that is awesome…right?

The difference between a hobby blog and a blog that will make money is the business focus. If you change your mindset around that, then everything else will fall into place.

Happy business blogging Kevin!!!!

written by Steven J Wilson On 29 August 2014 Reply

Hey Catherine,

You made some great points, Especially, laying out that it takes more than just creating a blog, putting up a couple of interesting post and your raking in the big bucks. When it comes to blogging and almost everything for that matter, the quote “If you build it, they will come’ definitely doesn’t apply :)

These areas are so important to our success:

Set goals
Reviews progress
Takes action
Engages with readers (customers)
Knows what income strategy fits their audience

I think that the review process is far over looked by far. We you see that something works or doesn’t, we need to make a not and continue of discontinue that particular thing.

Most bloggers are part time so we must use that time as effectively as possible.

Excellent post Catherine! Have a great weekend!

written by Catherine Holt On 29 August 2014 Reply

Yes it certainly isn’t a ‘built it and they will come’ kind of deal is it. I think many people in small business forget that as they spend thousands on creating a nice shiny website and then expect new customers to come. The thing they don’t realize is that no-one is going to see their site just because it’s there! That’s the great thing about blogs…you can keep building content, and engaging with others to ensure you start to be recognised.

Reviewing is definitely an important process. It is essential to ensure you remain on track.

Thanks for stopping by Steven, and have an awesome weekend too :-)

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