Business Blogging: What Are The Benefits?

Business blogging is all about using the blogging platform to promote your business.  Maybe you have a business and you are not quite convinced how a blog can help you?  If you have read our post on why starting a blog is beneficial, you will already know that a blog will help increase your sales by having the ability to reach a wider audience than otherwise would be available to you.

Blogs are awesome for business as they have low overheads and they are easy to run.  That’s what everyone in business want’s to hear am I right?  Ok, so you have a business already, but that business is offline.  The question you are asking is how can business blogging benefit me?  

Well the short answer is that a blog will put you in touch with thousands or should I say millions of new customers.  Over the course of time that you run your blog, the reach will become wider as you expand and more readers start to find you.  Perhaps you already have a website for your business and you can’t understand why a blog would help you?

Let me ask you this….how do people find your website?  How does it promote itself?  Did you pay a huge fee for the initial set up and that’s been it?  Has it had any new content added to it that hasn’t cost you a fortune for a web developer to make changes on your behalf?  You don’t have these issues with a business blog.  A blog is something that can be found in Google search terms once you have mastered link building, social networking and SEO.

The more people that visit your blog, the more chance you have of your business being SEEN.  What is the point in having a flash new website that no-one is ever going to see.  A business blog makes it easy for your business to be highlighted and shared by others.  The great thing about having your social networks set up, is that other bloggers start to share your links.  This is FREE advertising!  How awesome is that for a business!

A lot of people that will be visiting your blog will not be customers, but that really doesn’t matter.  The point is, the more people that visit, the more shares you will have.  The more shares, the more exposure and so on and so on.  Your goal is to unleash your business to the world, and business blogging will do that nicely for you.  It is possible to build an online following quickly when you provide quality content.  All of those followers will be helping to spread the word about your business.  It really is an exciting opportunity to be business blogging.

Business Blogging

How can business blogging help me with marketing? 

Let’s have a think about how business promotion works.  Let’s say for example that you want to build an extension on your home.  You have a list of builders as long as your arm.  What is the first thing you are going to do?  I bet you are going to contact all your friends, possibly over Facebook and ask if anyone has had any experience with any of those builders.  Am I right?  We are all looking for reassurance that the business we are going with is reputable and will provide the product that we want.

Social media is a great tool for word of mouth recommendations and if you use this wisely, it will do wonders for your business blogging.  Establishing a blog where people are happy to recommend you will take time, but why not have all these people promoting your product and make your business easier to find.  The more positive recommendations you receive, the more business you will receive and the more recommendations…..are you following me?

Businesses that use social media will stay in business for longer than those that don’t.  Social media and blog interaction provides a human touch element to your business that is hard to do with a website alone.  If you ignore this, it wont be long before your customers start ignoring you and move on to someone who isn’t.

How can you get started with business blogging?

Business BlogGetting started in business blogging follows the same principles as if you were going to blog about fashion or food, but in essence you should ensure you do the following;

1. Start a blog and register your domain name.  If you have a website already, then use the blog in addition to your website, which in turn will bring new traffic to your website.

2. If you don’t already have a website, then use the blog as your main site.  There is no point in setting up a website when the blog can do the exact same thing for you.

3. Provide quality content on your blog about your business.

4. Start to build a mailing list which will help boost sales down the track.

If you are truly serious about your business, then business blogging is an absolute must for you.  Why delay any longer when it is so easy to get started.  You know that the blog will boost your business and with some time and effort you will reap the rewards.

Is the thought of starting business blogging too daunting as you are not yet convinced that it really is easy to do?  If this is the case, I highly recommend you join the learn how to blog program.  The program will help you set up your domain name, teach you about keyword research and SEO benefits.  It will teach you how to write your blog posts for maximum benefit and so much more.

Perhaps this is STILL too overwhelming and the thoughts of doing the extra work just doesn’t sit well with you?  If this is the case, why not have the blog built for you and have someone provide you with the content.  Anything is possible, so why not obtain a custom quote here.

Don’t let your fears hold you back from your business reaching it’s full potential.  The opportunity is out there, you just have to make the decision to go for it.  What option are you going to choose?

Have you started business blogging?  Did you find this to be beneficial?  Please share your thoughts with us below.


Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

8 Responses to “Business Blogging: What Are The Benefits?”

written by Ryan Biddulph On 5 February 2014 Reply


Blogs are 1 stop shopping for business prospects. People can digest videos, posts, reviews and podcasts in a few clicks on your blog. Make it easier for business to find you. Super smart benefits.

written by Catherine Holt On 5 February 2014 Reply

Your right Ryan. It seems like common sense to have a blog if you have a business, but not everything thinks that way. It puts your business nicely together in an easy package for your customers, so it’s a real win win! Thanks for sharing your ideas :-)

written by Phillip Dews On 5 February 2014 Reply

Hi Catherine,
I see my business partner Ryan has already beat me too it and left his comment! Oh you didn’t know! Yep we been working together for a few weeks now!

Yep you are right Catherine! Blogs are vital these days for business. I myself am not only a blogger but also a website developer and designer and I always tell my clients the advantages of having a blog!

Nine times out of ten though they never go for it! They pay my fee for their awesome and shiny new website and I try and help them as much as I can promote it without a blog but after weeks and months they moan saying that their not getting the traffic or custom!

Shame! Still I do try my best with them and generally they come back saying “Yep Phillip your right can you put a blog on my site?”

Awesome tips Catherine many thanks for sharing your thoughts!
- PD

written by Catherine Holt On 6 February 2014 Reply

Welcome Phillip, how exciting to have business partners commenting here. Especially you guys!

Sounds like you are all too familiar with the perils of ‘websites’ and trying to convince people that blogs will actually suit their business better. I have had those conversations myself! Maybe one day people will start to understand. All you can do is show the way and it is up to the individual whether they listen or not. At least they have a lovely shiny website designed by you!

Thanks for your comment :-)

written by Angus On 6 February 2014 Reply

Business and blogging should be synonymous in todays world

written by Catherine Holt On 6 February 2014 Reply

Absolutely Ryan. Overlooking it could loose you a lot of business! Thanks for your comment :-)

written by Steven J Wilson On 9 February 2014 Reply

Hey Catherine,

Blogging is so important now of days. It’s an excellent way to build trust. Sharing tons of valuable information about your niche will introduce targeted traffic to you blog that may become customers.

Also, a website will do much better with fresh content added regularly. So there is no real reason not to start a blog for your business and these are extremely valuable tips for someone still on the fence about starting one.

Thanks for this Catherine!

written by Catherine Holt On 9 February 2014 Reply

Thanks for your comment Steven. You summed it up in a nutshell really…there isn’t really any reason for anyone in a business not to start a blog! It is definitely a great way of driving new traffic and customers and connecting with others in your niche. There is no time like the present, so if people are thinking about it….they should just start!

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