A Mommy Bloggers Guide To SEO

SEO can be a bit of a conundrum, especially to new bloggers.  It is though, without doubt, one of THE most important things that you need to learn about when running your own website.

That is why I thought I would put together a beginner’s guide to SEO for all the mommy bloggers and newbies out there that need a bit of guidance.

What Is SEO?

SEO (or Search Engine Optimization) is a very broad term that can apply to a wide variety of aspects to do with a website.

Generally speaking though, it is all about gaining more traffic from the search engines by both promoting and improving your site in different ways.

A Mommy Bloggers Guide To SEO

SEO can be improved by;

  • The types of words and phrases that you use on your site (keywords & keyphrases),
  • A site’s link structure (internal & external links),
  • How easy it is for users to navigate around your site,
  • Social media activity,
  • Website speed (how long it takes for a page to load),
  • Having a clear direction of both who your site is aimed at what niche you are focusing on,
  • …and many more closely related aspects.

What Is So Special About Search Engines?

Some of you may be thinking “What’s so special about the search engines that I have to work around them.  Won’t they just find my site and start sending me traffic straight away?”

When I first started blogging I had a fairly similar attitude.  That said, I quickly learned that it was my responsibility to get people to find my site and the best way to do that is via the search engines.

Think about it – you wouldn’t spend lots of time and money building and setting up a high fashion clothing store in the middle of the desert.

No matter how loudly you shouted about your wares, nobody would hear you (plus think of all the sand).

Websites need traffic in order to be successful and the best way in which people can find you online is via the search engines.

Yes, social media is important, but whenever people need an answer to a question or they want to find out about something (like learning about SEO), they will go to a search engine first.

How Do Search Engines Work?

Everyone thinks that search engines are smart – they’re not!  They are really, really dumb!

As intelligent humans (well most of us anyway) we can work out what a post is about in many different ways.

We can work out when a writer is using humor, sarcasm, innuendo or when they use metaphors in their writing.  No matter what subtleties a writer uses, we can understand what they are writing about.  Search engines can’t!

Search Engines

Search engines will read the whole article and judge it based on exactly what you include in it.

Not only that but they also look at the other aspects of a post, such as what links you include, to try and work out what it is about.

For example, say you wrote a post about dieting and healthy food, but include lots of links to junk food recipes as a way to show readers what to avoid.

Readers will understand that, however search engines may misinterpret that and rank it lower due to the links to junk food.   After all, why would they rank this highly as a “health” article when it has all these links pointing to unhealthy things.

The same can be said when search engines try to determine a blog/website as a whole.  It will search (or “crawl” as it is known) all the pages that make up that site, as well as things like;

  • What sites you link to
  • Which sites are linking to you
  • The types of videos/images you use

This helps them to get an idea of what your site is about.  Which, again, is where some people can have problems.

Having a number of totally unrelated posts on your site can really confuse search engines and cause them to rank you higher/lower for different keywords and phrases.

Remember How People Search For Things

If you wanted to search for inspiration of what to cook for dinner, you wouldn’t type in “What chicken recipes can I cook in half an hour” into a search engine.

You would more likely type in “30 min chicken recipe” or “quick chicken recipe” instead because it is quicker to type and includes all the key information that you need, before clicking on one of the first few links that are displayed in the results.

This is where keywords and keyphrases comes into play.  These are (unsurprisingly) the words and phrases that most people are likely to use in order to find your content.

By understanding which keywords and keyphrases you need to use within your post(s), you can greatly improve the chances of people finding you online.

To learn more about keywords and keyphrases, check out our guide to getting started with the Google Kyword Planner tool that will help you greatly.

How To Improve Your SEO

Like I say, search engines are pretty dumb but they are slowly getting smarter.

Better algorithms are being used to help them understand what website content is about so that they can show it to more relevant people.

The key is to make sure it is really clear what your website and individual posts are about.

Let’s start with blog post articles.  Although search engines read through the whole post, they will take extra notice of certain parts, such as;

  • Post title
  • Subheadings
  • Introductory paragraph
  • Image titles (and image Alt tags)
  • Video titles

This is because this information says a lot more about what it is that the post is talking about.

These are where you want to include your keywords and keyphrases as they stand a better chance of being noticed by the search engines.

If the search engines can better identify what your post is about by spotting the keywords and phrases in these specific places then you stand a better chance at ranking highly for those terms.

We have an in-depth post here where you can learn how to write keyword optimized blog post titles, as well as a post about keyword density to help you.

The Secret To SEO

SEO isn’t all that complicated really.

It is more about getting into the right mindset when you are creating your content/website.  Just always remember that you are writing for TWO;

  1. Your readers
  2. Search engines

Both are equally as important as one another.  As long as you remember that then you will make your blogging life much, much easier.

Your Turn:

If you would like more in-depth information and coaching to learn how to blog successfully then sign up for our 12 module coaching program.

Are you new to SEO?  Do you have any questions that you are not too sure about? 

Drop us a comment below and we will be happy to help you out.


Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

25 Responses to “A Mommy Bloggers Guide To SEO”

written by Dennis Seymour On 13 March 2015 Reply

Hi Catherine,

Honestly, I feel a bit apprehensive about writing down my comment in this post. I am a dad, not a mommy. But I think your article can be useful whether you’re a mom, a dad or just somebody else. And I agree with you. SEO does not have to be very complicated. When blogging, you just have to always think about your readers and Google. Make it sure that you are writing something helpful, informative, useful and user-friendly. Anyway, thanks Catherine for sharing this.

written by Catherine Holt On 13 March 2015 Reply

Oh Dennis, should we welcome Daddy bloggers here?? ABSOLUTELY :-)

We certainly can over complicate SEO…I Know I was certainly guilty of this when I first started. It seems to bring a sense of dread to a lot of new bloggers. But like you say, if you always keep your readers and Google in mind (not just one), then you won’t go too far wrong.

It’s also a learning curve and as with anything you will get better over time. It is however important to give it a go and not just dig your head in the sand hoping that SEO will go away…because it wont!

I appreciate you sharing your “Daddy” blogging thoughts here Dennis :-)

written by Kristy as Giftie Etcetera On 14 March 2015 Reply

I don’t think this advice is for mommy bloggers exclusively. It’s good advice for anyone. I blog mostly about productivity (but a little about mommy blogging) and I loved it and learned a lot.

written by Catherine Holt On 17 March 2015 Reply

Absolutely Kristy, anyone can use this information, but hopefully sparked some mommy blogger’s interest!!

Great to hear that you found the post helpful, thanks for sharing your thoughts with us :-)

written by Brittany On 17 March 2015 Reply

Very helpful tips! I ignored SEO with my first blog but have been trying to focus more on it with my new blog. It is simpler than you’d think! Thanks for sharing at the #HomeMattersParty :)

written by Catherine Holt On 17 March 2015 Reply

It’s definitely a good idea to pay some attention to SEO Brittany, so I’m pleased to hear that you are doing this with your new blog! It does get easier the more you do it….practice makes perfect as they say :-)

Thanks for popping by and sharing with us!

written by Maria On 17 March 2015 Reply

This was very eye-opening. I had the same attitude about SEOs when I first started my blog: I thought search engines would be intelligent enough to just find my website. But upon reading your piece, I’m finding that I need to explore the world of SEOs a bit more. This is something I’ll definitely be working on in the coming months. And I’ll be referring to your tips and advice for guidance. Thanks for sharing!

written by Catherine Holt On 24 March 2015 Reply

Wouldn’t it be awesome if the search engines just found us Maria. Unfortunately it’s not quite as easy as that, but it can be made easier with a few simple steps in place. Try some of these tips out and track the difference in what you are seeing. Use that to play around a bit and enjoy the learning :-)

Thanks for sharing with us your thoughts :-)

written by Ali On 18 March 2015 Reply

Thank you for this post. I am new to blogging and am looking for all the advice I can get. I appreciate you sharing what you have learned so far and your tips :)

written by Catherine Holt On 24 March 2015 Reply

Ah that’s great to hear that this helped you Ali. Being new to blogging is very exciting, but there can be a lot to learn. Take it one day at a time and most importantly, enjoy the ride :-)

written by The Nairobi Mirror On 23 March 2015 Reply

I am now one year in this blogging scene and i am learning a lot. Thank you very much for these wonderful tips. Search engine optimization is one thing that has given me alot of head ache and i know many of new bloggers face these nightmares. I now know that after reading this wonderful optimization steps, i will be at cloud nine. Thank you very much.

written by Catherine Holt On 24 March 2015 Reply

You are not the only one to have received headaches from SEO, so don’t beat yourself up over it. It is also something that you can continually develop new skills in, so the learning is never done!

I’m glad that these tips can help you and will ease the pressure just a little. It all helps doesn’t it :-)

Thanks for sharing with us today :-)

written by Sharon Rowe On 23 March 2015 Reply

Great article! Thanks for sharing on Monday Madness link party :)

written by jess On 25 March 2015 Reply

Love this post! Thank you for taking the time to lay it out for us. I think so many people think too much into SEO. I know there are plenty of times I do as well but I think if you are writing a post and think about how you would search to find that post, it helps solve so many problems. Then it gives you an idea to start looking for keywords too. Thanks for sharing this at TTT :) Cant wait to see what you bring back this week!!

written by Catherine Holt On 7 April 2015 Reply

Whilst SEO is very important, a lot of bloggers do overthink it. That of course doesn’t help ease the pressure of it, or encourage you to use SEO in future posts. The best thing to do is incorporate the basics, feel comfortable with it and then it will be more natural in your posting. From there, learning can grow and it wont be such a headache.

Failing to include SEO does however fail to acknowledge all the hard work that has been put in, so it is impotant to take some time and effort over it.

I like your idea of thinking how you would search for a post to come up with keyword ideas. This will definitely get you thinking in the right direction.

Thanks so much for sharing your thoughts here Jess :-)

written by jess On 8 April 2015 Reply

welcome :) I know since I have started focusing more info SEO my adsense earnings have went up because more people are coming from searches instead of just pinterest. If you plan on making money with adsense..then you have to use SEO for sure!

written by Catherine Holt On 3 June 2015 Reply

Absolutely Jess. Whilst Pinterest is awesome for sending traffic to certain blogs, you should never put all your eggs in one basket. Ignoring SEO is missing a trick for sure!

written by Syed On 18 April 2015 Reply

Great SEO guide…..SEO is very easy if you know what to do and you have pointed some good points in this article :) thanks for sharing !

written by Catherine Holt On 3 June 2015 Reply

SEO certainly doesn’t have to be the minefield that it is made out to be, but it can take a while to get your head around. But once you have it….it’s rock and roll :-)

written by Gordan On 20 April 2015 Reply

That’s really detailed guide regarding seo. I guess SEO is a vast subject and implementing new things and working on it will surely get some profit.


written by Catherine Holt On 3 June 2015 Reply

Fantastic that you liked this Gordan. There is always new things to learn in SEO, but that’s also the fun part of it isn’t it. It’s constantly changing too, so we need to keep on our toes :-)

written by Syed On 4 May 2015 Reply

Hi Catherine,

+1 like. Very useful post. This post will be more useful to me.

Thanks for sharing this fantastic article.

written by Catherine Holt On 3 June 2015 Reply

So pleased you liked it Syed and hopefully some of these tips will help you along in your journey :-)

written by Samantha On 18 May 2015 Reply

Hello Catherine,

Yeah agreed regarding seo tips and I guess its all about following few thing to make it readable and liked by users. Overall creative content is necessary to rank in google.

Although few optimization needed.

written by Catherine Holt On 3 June 2015 Reply

Without creative content your blog wont go far that’s for sure Samantha. As bloggers we must always aim to ensure that our content is outstanding, and from there, work on the optimization. It is really easy to tell when bloggers have done it the other way around!

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