Top 5 Blog Writing Skills & Tips For Better Blog Posts

In a previous post that I wrote I put together a beginner’s guide on how to write a blog post to help you plan out and structure your articles before publishing them.

Whilst that focuses on individual posts, I wanted to talk about some other blog writing skills and tips that you can use to improve your blog posts. 

I have found these to be helpful myself whilst running my sites online and hope that you do to.

Blog Writing Skills

Think More Like An Author

Bloggers (and blogs in general) are quite unique in the fact that they aren’t quite novelists nor are they journalists.

They are probably closer to being journalists, though, generally speaking, they aren’t quite as formal.  This of course depends on what you are blogging about.

Whatever subject you happen to be writing about you should try to think more like an author.

Most authors (at least the good ones anyway) plan out their beginning, middle and end before they beginning actually writing.  That way they know where they are going instead of trying to make it all up on the spot.

You should treat your articles in exactly the same way.  Just because you are writing an informative piece, you still need to entice people in with a good introduction, keep them engaged throughout the main body of your article and then wrap it up nicely at the end.

If you approach writing your articles in this way then you will be able to convey what you are trying to say in a much better way.

Trying to make it up as you go along can lead to you repeating yourself, or worse, readers getting bored halfway through because you are waffling on about something that is unrelated.

Use Stories

This links nicely with the previous point about trying to think more like an author.  Stories are enticing, they are interesting and people can relate to them.

If we are honest, there are many blogs out there that cover quite boring subjects.  That said, the way that information is presented dictates whether we will revisit it or not.

Using stories within your writing is a great way to present information in an interesting and relatable way.

This doesn’t mean you should just make up stuff to write about, but rather keep people interested.  Use anecdotes, metaphors, personal experiences, etc. to help put your point across.

This could be as simple as telling people about the mistakes you made and what you did to get over/fix it.  That way, people can easily relate to what you are saying.

Use Humour

This can be a tricky one as trying to be funny when you are not can be very off-putting.  That said, if you can successfully introduce humour into your writing then you stand a better chance of building a community around your site.

Like I said earlier, a lot of blog subjects can be quite boring, so any way that you can make it more appealing and accessible to your audience the more likely they are to keep coming back for more.

Practice Makes Perfect

Like anything in life, the more time you spend practicing it, the better at it you will get.  If you want to become a better writer, then you need to practice writing.

I tell all new bloggers this, yet they often misunderstand me and think that that means they should just write lots of posts for their site.

Whilst doing this will help you improve, you will find that you can grow much more as a writer by writing about different things and subjects.

Good writing is often down to good vocabulary, proper use of punctuation, spelling and storytelling.  Develop those skills by practicing regularly and you will see an improvement in your writing.

There are many different ways in which you can practice writing, such as;

  • Start a diary,
  • Write guest posts for other blogs,
  • Write guest posts for other blogs in different subjects,
  • Write more emails,
  • Write longer emails,
  • Write letters,
  • Try writing a short story (500-1000 words)


Better Blog PostsJust as it is important to practice writing regularly, it is equally important that you spend time reading on a daily basis.

Reading helps to broaden your vocabulary.

You can pick up lots of tips and writing styles from other writers/authors and ultimately help you understand how to get your point across.

Writing is all about communication and you will find that by reading from a broad range of subjects, you will see what works and what doesn’t.

Don’t just stick to reading about one subject (like the one your blog is about), broaden your horizons and read about a variety of different things, such as;

  • Local news stories,
  • World news stories,
  • Fiction,
  • Science,
  • Technology,
  • Reviews (Movies, TV, Music, etc.)

Becoming a good writer won’t happen overnight.  You need to work at it, practice and develop over time.

Even individuals that are deemed “good writers” will tell you that they are still learning their craft and developing.  If you apply yourself though, you will get better.

Your Turn:

If you would like more in-depth information and coaching to learn how to blog successfully then sign up for our 12 module coaching program.

What tips have you used to improve your writing since you first started out? 

I would love to hear from you in the comments section below.




Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

25 Responses to “Top 5 Blog Writing Skills & Tips For Better Blog Posts”

written by YourFriend On 4 February 2015 Reply

The Reading point should come first. Reading is very important in order to be a good writer. To write one page, you should read 10 pages.

Attractive Titles
Use eye-catching and compelling titles for your articles. It will increase the number of visits on your blog and to keep readers on your blog for some long.

1) Write nice introduction.
2) Keep your sentences short.
3) Give them useful information in every paragraph to get them going till the end.

Hope it helps :)

written by Catherine Holt On 6 February 2015 Reply

I agree with you Your Friend. It is vertially impossible to improve on your writing, it you are not constantly reading and learning from others. Everything in life needs to be learnt and writing is a skill that needs to be developed. I personally find that the more I read, the better my writing style becomes. We all have to start somewhere, but the people that progress are the ones that put things into action.

A lot of bloggers wont pay attention to their titles and this is a huge mistake. Fail to grab the readers attention at the tile and you may as well forget to write the post.

Thanks for heading over and sharing your ideas with us :-)

written by Mi Muba On 5 February 2015 Reply

Hi Catherine

Great post with unconventional tips that are mostly taken for granted though they help build blogging mindset of a person.

You are right main activity in blogging is creation of contents and products; for that one needs to be so productive and creative and obviously this he can do by thinking like an author.

Stories create interest and tie the reader from the start to end. It also invites others to read the post with full interest.

Rest of the three skills are equally very important and your shared very practical tips to develop them.

Thanks for sharing and keep sharing such more and more wonderful posts.

Have a great rest of the week.

written by Catherine Holt On 6 February 2015 Reply

Being a great blogger certainly encompasses many things, but at the end of the day the content is what people are coming to the site for. That content needs to beat (or at least compete) with others around it.

It is therefore worth spending time considering how you are going to attract people’s attention and how your writing can stand out from the crowd.

Pleased to hear that you found these tips useful. I appreciate you stopping by Mi :-)

written by Moumita Ghosh On 5 February 2015 Reply

Hello Catherine,

Skillfully writing for blog is very important. A blogger should have clear conception about the topic when decide to post a content. You have discussed some effective tips which are really helpful to write better blog post. Thanks so much for sharing these tips.

Thanks & Regards,

Moumita Ghosh

written by Catherine Holt On 6 February 2015 Reply

Thanks Moumita. You are right in that a blogger needs to have a clear conception about the topic. It is far too easy to write off topic and a clear pathway will keep your post on track, but also maintain your readers interest.

Thanks for sharing with us today, have an awesome week :-)

written by donna merrill On 5 February 2015 Reply

Hi Catherine,

Thanks for these great tips on writing. I’m working to improve my writing on my blog, especially with stories. That is one of my weak points. It is on my to-do list for this year to practice more story telling to have my readers pulled into the post.

I’ve done some analogies in the past and some humor and find that they were more successful posts of mine.

Thanks for firing me up!


written by Catherine Holt On 6 February 2015 Reply

Sounds like 2015 will be a fun year on your blog Donna! It can be hard writing stories. Some bloggers seem to have a natural knack for this, whereas others it seems like an uphill battle. As with anything I believe that the more something is done the easier it will become, and I know that you have the skill to make it work. It will be a fun process for you to worth through and I’m sure your readers will love getting to know you a bit better :-)

So very pleased to have “fired you up”. Thanks so much for dropping by and sharing your thoughts.

written by Sherman Smith On 5 February 2015 Reply

Hey Catherine,

Great tips here sharpening up our writing skills. The one tip that has help me was telling a story. Yes many people can relate to stories and it’s a way to show my audience of how human/imperfect I am. With that said it makes you more interesting as a blogger which will eventually attract more visitors to your blog through others syndicating your content!

Thanks for sharing and I hope your having a great week!

written by Catherine Holt On 6 February 2015 Reply

Thanks Sherman!

It seems that more and more in blogging, readers want to hear those stories. It is getting back to the personal nature of things, and building relationships. All the fun things in blogging!

I agree, that this will all help to attract more readers in the long run.

I appreciate you commenting today….have an awesome week too :-)

written by vino On 5 February 2015 Reply

Your BLog post is simply inspiring. These ideas are really helpful for anyone who are writing a blogpost. Further these tips not only helpful for writing blog post but also for any other job related to writing. All your points are valid. Thanks a ton for sharing these ideas

written by Dennis Seymour On 10 February 2015 Reply

I’m practically weak in all those areas but I am practicing and still improving.

I really do hope I learn fast enough because 2015 is quickly passing me by :D

Great to be back here Catherine

written by Catherine Holt On 11 February 2015 Reply

Recognising weaknesses is a great start Dennis! If you don’t recognise them, then it is impossible to improve.

Do you have a plan of action for 2015 and goals you want to reach? This might help stop the feeling that the year is running away from you?

written by Dennis On 11 February 2015 Reply

Yeah, I do have one for blogging but I’m finding it hard due to the other things Im managing. Trying a new habit of writing daily to finish chunks until I can release a post by the end of the month. :) – Yup, 1 post a month is hard for me at this time LOL!

written by Catherine Holt On 11 February 2015 Reply

I can feel your pain Dennis. It isn’t easy.

It sounds like you have steps in place to try and combat the issue and that will certainly help :-)

written by Steven J Wilson On 10 February 2015 Reply

Hey Catherine,

I totally agree with your tips. I am working all the time to get better. I have to say that reading is one thing that really helped me out. I don’t just read but I analyze the structure etc of the post.

Some I like some I adapt and I think I’m am continually getting better for it.

Take care Catherine

written by Catherine Holt On 11 February 2015 Reply

That’s a great point you mentioned there Steven. Analyzing the structure is fantastic, as this helps you determine what things you might incorporate or change on your own blog. It’s all about studying what works well and assessing areas for improvement.

Thanks for sharing your ideas :-)

written by Akshay On 16 February 2015 Reply

Catherine, that’s a great writeup.

The point that really caught up my mind is humor.

There’s no doubt that sense of humor, spices up your blog. Readers find it hard to read the entire posts, with a dull face.
Humor helps like to ignite some sparks on readers mind.

This point is definitely the one, majority of the bloggers are ignoring. I am thinking of heading over to my old blog posts and sprinkling some humor stuff in it.

My Google Keep, took it off from your blog post. Tadaa…

Have a productive weekend.
Akshay ~

written by Catherine Holt On 17 February 2015 Reply

That’s great Akshay. I have to admit that using humor in my blog posts is not something that I do all too often either. I am certainly not one of those ‘funny bloggers’. Humor can also be subjective to the reader, but I guess as long as you try to keep things lighthearted and add a bit of humor when you can, this will all help.

I appreciate you sharing your thoughts with us :-)

written by Courtneyglitter On 17 February 2015 Reply

Thanks for the tips….. Do think reading should have been top of the list :)

written by Catherine Holt On 17 February 2015 Reply

Reading is certainly very important when you are blogging as it really helps you develop and grow. Would it be my #1…hm….not sure….but it definitely goes hand in hand with a couple of the other tips :-)

written by Siddaiah On 18 February 2015 Reply

Hi Catherine,

Improving blog writing skills is mandatory for every blogger to attract international audiences, writing short stories really improves our thinking, reading more articles gives knowledge as well other blogger’s writing skills insights to know about them.

Thanks for sharing this blog writing skills.

written by Catherine Holt On 18 February 2015 Reply

Blog writing will certainly improve over time. I do cringe at some of the posts I wrote 2 years ago, and I’m sure I will again in 2 years time at the posts I write now! But that’s the great thing about blogging, we all grow and as we learn new skills we see the results in our blog’s success.

I’m glad you enjoyed this article, and thanks for taking the time to comment here :-)

written by Renard Moreau On 24 February 2015 Reply

[ Smiles ] Splendid blogging advice.

Adding humour to your posts make the reader feel very comfortable.

written by Catherine Holt On 24 February 2015 Reply

Thanks Renard :-)

Humour can definitely make the post feel that it was written by a human rather than a robot! It all helps when trying to build a connection with your readers.

Thanks for stopping by and sharing :-)

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