Make Money Blogging By Selling Products
A great way to make money blogging is to sell a product or a service.
Every blogger has something that they can sell, the trick is narrowing it down so that it is both suitable for your niche and worthy of cash generation.
Are you already selling something on your blog?
If not, is there something that you THINK you could sell?
The product that you sell needs to benefit your readers in some way. If it’s of no benefit, then that is going to convert to little or no sales.
Today we are going to start with some of the ways that you can sell a product or service on your blog. First up though you need to determine what will benefit your readers.
What is a product of benefit?
A product of benefit is anything that your readers would be appreciative of.
If you are not sure what product to sell, think about the following;
- What is it that your readers are wanting to find out from your site?
- Have any comments been left that identifies areas that people are struggling with? Can you find a solution for this?
Ideas could include;
- An e-book or audio book
- A course
- A membership program
Make Money Blogging with Digital Products:
Digital products are fantastic, because once you have created the product, it’s done! You can literally keep selling and selling the product for no further work.
You may of course want to undertake updates from time to time, but essentially the base of the product is finished, and it does not require a lot of time, effort or expense for upkeep.
Digital products save money on shipping costs, and the great thing is that the customers get to receive their product instantly.
In this day and age, who want’s to wait around for something once they have bought it.
People love to live in the here and now, and once money has changed hands, we love to see the product instantly in return. Having to wait for postage is yesterday’s news!
Ebooks have become increasingly popular over hard copy books, and they are a lot lighter to carry around too!
(Image courtesy of kangshutters / FreeDigitalPhotos.net)
If you are thinking of writing an ebook, the next step may be to convert it to an audio book. The content is already there, so for little effort, you have another product to sell.
Audio books are very popular in today’s busy schedule. People may not have the time to sit down and read a book, but they do have the time to listen to an audio book whilst driving to work, or doing the washing up.
Think outside the square and of all the possibilities that your product could provide!
Marc Andre at Profit Blitz has a lot of experience in selling digital products and it is one of his favourite ways to make money blogging. Marc is the first to agree that selling digital products is not an ‘easy get rich quick scheme’, but if you have the passion, then it’s certainly something you can turn into a successful income stream.
Offer a 100% money back guarantee
Most digital products you will see online today, will also have a 100% money back guarantee attached to them. In fact, if there is not one available, people will be questioning why.
Reducing the risk for buyers eliminates an objection to purchasing the product. It’s almost a ‘try before you buy’, knowing that you can obtain all your money back if the product did not meet the expectations.
Of course if you are finding that people are constantly asking for their money back, then you need to seriously look at the product you are providing!
A membership site will allow for repeat income as users pay a monthly or yearly subscription.
Membership sites can be provided for literally anything. Provided that the information is niche specific and you provide valuable content each month, you can charge people for that content.
Just remember that whatever your membership site provides, it needs to provide AWESOME value!
Content needs to be provided on a regular basis and it needs to exceed the price you are asking for it. You not only want to ensure that buyers are receiving value for money, but you need to go above and beyond to be 200% certain that they are receiving value for money.
Set your membership fee to be comparable to your competition. Does the content you provide match up to the competition? Be sure to set your pricing accordingly.
The product doesn’t have to be your product!
You may want to go ahead and write your own ebook or membership site, but this takes a lot of time and a lot of hard work.
Whilst membership site’s are great and very exciting, they do take a lot of upkeep. If this is not something that you have the time for, it may not be the best way for you to make money blogging.
A great option for selling products if you do not already have your own, is to sell other people’s. Affiliate marketing is selling someone else’s product whereby you receive commissions for each product sold.
Whilst it may not initially appear that much money could be made from someone else’s product, if you choose the RIGHT product for your site, you may be surprised at just how much income this could generate for you.
Don’t sell a product you don’t have faith in!
Whilst it may be tempting to sell a product purely for the dollar value, please don’t fall into this trap.
You will be far more successful if you sell a product that you actually believe in, whether this is your own or someone else’s.
If you don’t believe in the product then guess what…..you will find it really hard to convince other’s to do so!
If you do somehow manage to convince people into buying a substandard product, will you be able to sleep at night?
Obviously that is based on your own integrity and values, but if you have confidence in your product, then I personally believe you will have a higher success in selling it.
For instance, here at Blogging Tips 101 we openly promote and sell the Learn How To Blog Program. This is a program that I have personally used and benefited from, so I have 100% faith and trust in the product.
If I didn’t know about the product, then I certainly wouldn’t be sharing it with you.
I know that the product provides awesome value and I know that the additional support goes above and beyond what other blogging programs provide.
The fact that I fully trust the product leaves me confident to be able to recommend it to others.
Does a learn how to blog program fit in with the niche of blogging tips? Absolutely! It is the perfect product to sell for this blog’s market niche.
If you are interested in pursuing an online business, then I highly recommend you to be part of the program which will provide you with all the skills that you need.
All you need to do now is think about what YOU are going to sell on your blog!
Now It’s Your Turn:
Do you have a product that is successfully selling on your blog?
Are you having difficulties in narrowing down an appropriate product to sell?
Please share your thoughts with us below.