5 Effective Time Management Tips To Use In Your Social Media Campaign

Being aware of some effective time management tips is going to help you greatly with your social media campaign.

As bloggers we love social media.  Half the fun of blogging is being able to connect with others, to learn new things and to share your own information.

Social media allows for an amazing opportunity to reach people that otherwise you would have limited possibility of connecting with.

There are however difficulties within social media, and the main one is that it can completely suck your time if you are not careful.

You may have incredibly good intentions of spending an hour on your networks and before you know it, two or three have passed.  The question is how can you remain active and noticed on social media without spending all of your time there?

These time management tips will help you narrow down your focus for your social media campaign.

Social Media Time Management Tips(Image courtesy of Stuart Miles / FreeDigitalPhotos.net)

5 Effective Time Management Tips

1. Know your purpose

One of the most important time management tips for your social media success has to be knowing your purpose.  Unless you know this, the rest is going to be an uphill battle.

Signing up for several social media accounts is not going to get you noticed.  What is your intention with these platforms?

Do you know WHY you are using them?

Do you even know HOW they can help you?

Lots of time can be wasted without knowing what your purpose is for each account.  You need to ‘get in’ and ‘get out’ and know that the time spent has been productive.

2. Set goals

I’ve talked before about setting goals for your site, and this is the same for your social media accounts.

What is it that you are trying to achieve with each of your social media platforms?

Do you even know what it is you want to achieve or are you posting blindly hoping that people will suddenly notice you?

Goals could be:

” I want to gain connections with other bloggers for guest posting opportunities”

” I want to be able to connect with a team of bloggers to share ideas and build our own community”

“I want to increase my social media followers by 50% in the next six months”

3. What is your social media plan?

It is not enough to simply have goals, you need to know how you are going to put them into action.

  • How are you going to connect with bloggers for those guest posting opportunities?
  • Are you planning on undertaking blog commenting for 3 months?
  • Are you going to interact and share all the information they post to their platforms?
  • What steps are you going to undertake to achieve your main goal?

Write them down.  Focus on them and be committed.

Neil Patel at Quick Sprout is fantastic at driving traffic to his site from social media.

Social media is alive, well and growing fast. There is a lot of traffic to be had from social sites, but you have to get creative. You can’t just rely on the old tactics people used three years ago; you need to start thinking outside the box.

Neil definitely has a plan for all his social media campaigns and he knows exactly what he is wanting to achieve.  He thinks outside the box and constantly assesses what works well and what doesn’t.

If a successful blogger like Neil needs a plan, do you think you can do without one?  You could try, but I doubt it will work!

4. Know how much time you have available

For most time management tips to be successful you need to first evaluate how much time you actually have available.  This will be different for everyone based on your own lifestyle and commitments.

If you are finding that you are getting lost in the realms of all things social media, then you need to allocate a certain amount of time you spend to it each day.

You may decide that you will turn off all other distractions for one hour each day and log into your accounts, focusing purely on the matters at hand.  This may be updating each of your accounts, or responding/sharing at least one item from someone else on all of your accounts.

Be careful that you make the distinction between your ‘personal’ and your ‘business’ social media networks.  It is very easy to see that personal message come through which you respond to, only then to find another 15 minutes of your precious time has disappeared.

Set the tasks that you want to achieve on each of your accounts, then asses how long each of those tasks will take you.

If you are really afraid that you wont be able to stay on track with your time allocation, then set a timer.  When the clock is up…..it’s up!  It won’t be long before you start to commit to the time allocations.

5. Evaluate what’s working and what’s not working well

Any changes you make are going to be tricky to implement.  If it was easy, you would have been doing it already!

Give things time before you decide whether something is working or not.  One or two days is not enough to determine whether your new strategy is going to be successful, and you will need to review this over a period of time.

You will however know if you are not achieving anything in the time you set for yourself, and if this is the case you need to examine why!

If after an hour, you have nothing to show, then it is likely you have either been procrastinating or maybe socialising a little too much!

Constant review will keep you on track.

In Summary

If you feel that social media is a giant ocean that is going to swallow you whole, there are steps you can take to avoid this.

Let’s recap the important things here.

  1. Understand and know your purpose for what you want to achieve.
  2. Set yourself goals with ALL your social media accounts.
  3. What plans are you putting into place to achieve your goals?
  4. How much time can you dedicate each day on your accounts and still be productive with all the other areas of blogging?
  5. Are you evaluating what is working well, and what needs to be changed?

Now it’s your turn:

Do you have any time management tips to ensure you stay focused with your social media efforts?

What do you find works well with keeping yourself accountable to task?

Do you find that you waste hours in the social media cyber space?

Please share your thoughts with us below.


Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

17 Responses to “5 Effective Time Management Tips To Use In Your Social Media Campaign”

written by Okto On 8 August 2014 Reply

Hi Catherine,

It is important to have a purpose in social media campaign. This way we will go social with fixed path to follow instead of spending hours with doubt.

Thanks. Wish you enjoy the weekend

written by Catherine Holt On 8 August 2014 Reply

Having a purpose is a great way of describing it Okto. A purpose keeps you on track and accountable so you don’t fall into the social media black hole! Social media is a lot of fun, but sometimes it can be too much fun, which isn’t helpful when trying to manage a business.

Thanks for sharing your thoughts with us :-)

written by Marc On 8 August 2014 Reply

Hi Catherine,
These are all excellent tips, and it’s a very similar approach to what I use in my own work. It’s so easy to get distracted and lose time by doing too much with social media. Focusing on what is getting results is essential. Getting traffic and exposure through social media is good, but doing it in a small amount of time is even better.

written by Catherine Holt On 9 August 2014 Reply

Absolutely Marc, whilst Social Media is awesome to move blogs forward, it can also be the curse that holds it back. It really is essential to have a plan so you get do what needs to be achieved without spending all day on it. It would be nice of course to spend hours upon hours connecting with others, but without a clear approach of what you are doing, there is the danger that you can go completely off track.

Thanks for stopping by and sharing your thoughts with us :-)

[…] Time management tips will help you stay on track with your social media strategy. It's easy to become lost in cyber space so a plan of action is crucial.  […]

written by Neena On 9 August 2014 Reply

Hi Catherine,
Time management is so important and so hard to do. There are so many things that a blogger must do.
Knowing your available time is a really great point. We all try to squeeze too much into each day – and when we don’t finish we feel disappointed.
Having realistic expectation is a better mindset.

written by Catherine Holt On 9 August 2014 Reply

The disappointment you raised is an interesting topic Neena. Having a plan of action for the day (and a realistic one) will not only keep you to task, but it will help you identify what you have achieved. It’s just as important to look at what has been done and celebrate that, rather than just concentrate on what hasn’t been done.

I think we can be our own worst enemies sometimes in trying to achieve more than may be practical. But, if you are aware of effective time management strategies and stick to them, it will help in the long run.

I appreciate your feedback :-)

written by Mi Muba On 9 August 2014 Reply

Hi Catherine
It is so easy to arrive on a social media but to leave it is always so difficult. We have lot of temptations and allurement there especially going on conversation at our timeline where we eagerly wait comments of our friends and also want to see who comment how on any of our shared thing there.
The tips you mentioned here for time management are so cool and workable. If we make up our mind to leave from there after that much time so after that we will at least admit we are wasting our time there.
Thanks a lot for sharing a very valuable post becuase wasting time at social media is almost problem of every second blogger.

written by Catherine Holt On 10 August 2014 Reply

You have got it in one Mi. The temptation of social media can be huge. We open it to ‘work’ on our blogs, but can so easily get caught up in the personal social side of things. If you turn it off when working on posts, and then have a clear plan of action when you dive in, it will be much easier to stay on track.

The problem of course is that it is just sooo much fun…lol

Thanks for sharing your ideas with us :-)

written by Ryan Biddulph On 11 August 2014 Reply

Hi Catherine,

4 is such a huge biggie. People who spend a set time on social media sites boost their effectiveness. Sites like Facebook can be huge time saps. I love these tips.

I’m in and out within 5 minutes on every social site. 10 minutes tops. No matter how many @replies or Facebook chats I see, I get off of the network because blogging is my home base.

Social is important but so is getting off of social sites to connect with bloggers through their comment fields, and responding to people through my blog is also paramount.

When you do work social, be brief. Of course no rushing but it really helping to make a number of impacts throughout the day as you stick to your disciplined sked on these sites.

Thanks Catherine, super smart post.

Tweeting through Triberr. BTW, great work on Triberr, you’re all over the place over there ;)


written by Catherine Holt On 11 August 2014 Reply

Thanks Ryan.

I agree Facebook can be the biggest time sap, and Google+ is becoming like that too! I love how you have a time limit and exactly know your purpose when you visit these sites. It will mean that you are effective and make absolute use of the time available to you. When you don’t set yourself a time limit, there is the temptation to let time slip through your fingers.

Spending the time focusing on connecting with other bloggers on their blogs and on your own should of course be a priority.

Thanks for the compliment about Triberr. I am really trying to get stuck into it as much as I can, and build as many networks as possible.

Thanks for stopping by and sharing a comment here :-)

written by Robin @ Redo It Yourself Inspirations On 11 August 2014 Reply

This is very helpful, Catherine. I’m still tweaking my time management on every aspect of blogging. Being a newbie, each segment of the social media and G+ emails have completely consumed me for months. I didn’t want to waste time organizing the priorities and found that doing so saved time. Since last month with realizing why, where and when, I’ve freed myself up a little more to focus on why I started the blog to begin with. I’m far from being successful or efficient but certainly working on it. Thank you for the tips!

written by Catherine Holt On 12 August 2014 Reply

That’s great to hear Robin. Just remember, we all have to start somewhere so try and not be too hard on yourself!

The fact that you have taken a step back to look at the purpose of your blog, is fantastic. This will help you determine what social media platforms you should engage with, who your readers are going to be, what will interest them and what they would like to hear from you both on your blog and on you SM platforms.

It can sometimes feel like we dont have the time to step back and work on our schedules and our priorities, but like you said, it actually free’s up time later on. It is worth investing the time to really nut out what it is you want to achieve and how you want to do it. It certainly sounds like you are on the right track with this!

Thanks for stopping by and sharing your thoughts with us :-)

written by Andrew On 12 August 2014 Reply

Hey Catherine,

Great post here.

Just want to point out a few key points you made that I completely agree with.

1. Set Goals

Too many times people get lost, or fail on the internet is because they don’t have a specific structure set in place outlining their goals and what they plan to accomplish. Setting goals for yourself and having reminders about those goals nearby (on a sticky taped onto your computer screen) can make all the difference in the world because it’s a constant reminder.

2. Evaluate what’s working and what’s not.

This is huge, I think because so many bloggers tend to do things because they “heard” it working for someone else. Rather than test it out, they go all in with it but they don’t monitor the results. Since blogging should be taken as a business, you should ALWAYS be evaluating certain aspects of your blog to know what to improve on.

Like you said, constant review will keep you on track.

Great post here. Thoroughly appreciated it.

Hope you have a great rest of the week.

- Andrew

written by Catherine Holt On 12 August 2014 Reply

THanks Andrew for your well thought out comment.

The two strategies you have highlighted are incredibly important. Knowing your goals will help you to determine what you want to achieve and keep you accountable to yourself. At the end of the day no-one can do this work for you (unless you hire someone to do so), so it is up to you to make it happen. Only you know what you want to achieve and everyone has different goals.

I have a vision board sat next to where I blog, and I look at this all the time. It helps me keep focused and on track. It helps me account for my “why” and keeps my motivation high when things are getting difficult.

Evaluating what you are doing is incredibly useful to keep track of your goals. As everyone’s goals are different, everyone’s results are going to be different too. Whilt it’s great to have mentors and bloggers that you follow, it is important to remember that not everyone is going to necessarily get the same results as everyone’s approach is different. It is what makes us unique.

Thanks for your leaving your feedback with us :-)

written by Lux Ganzon On 27 November 2014 Reply

Absolutely helpful for someone like me with a very short attention span! Thank you!

written by Catherine Holt On 9 December 2014 Reply

Ah, the attention span trial can get you every time…lol I’m glad that these tips can help you stay that bit more focused :-)

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