Blog Post Format: Formatting Effectively

Do you take much notice of your blog post format?  Are you even aware of how to format a blog post?  Once you know the basics, you will be able to use the formula over and over until it becomes second nature.  However, when you are first starting out, it may feel quite overwhelming and think that just putting words on a page is enough.

The format that you place on your blog post is just as important as the words that you are writing.  You are aiming for engagement from your readers, and a poorly formatted post will have those readers leaving in seconds, never to return. 

If you are focused on achieving a popular blog, you need to spend time concentrating on your blog post format.

Have you noticed what it is that draws you to other people’s blogs?  What are the things in those posts that either make you cringe or feel at ease.  If you want people to read past the first few sentences, you need to get that format right.

Blog Format

6 blogging tips for an awesome blog post format

1. Choose a great title

What is the first thing you see when you look at a post?  That’s right – the title!  If the title is engaging, readers are more likely to click the link and read what you have to say.

If it’s plain boring, you are going to put off those readers right at the door.  Don’t let your hard work down by writing a poor title. Make sure that the title is relevant to your article.

You are looking for a highly engaging, interesting and exciting title.  Easy right?!

2. Draw readers in with your introduction

What’s next on our blog post format list?  It’s your introduction of course!

Your post introduction is like the preview to a book or a movie.  You need to be telling people what they can expect from your post.  If this isn’t good, then how can you expect anyone to read on!

Does your introduction provide an emotional reaction to the reader?  What do I mean by that?  Well, does your introduction draw your reader in to want to know more?

Have you given them enough that they are desperate to read what else you have for them?  Remember that blogging is about providing information to people and regardless of your niche, your introduction needs to be strong.

Readers will asses your introduction immediately and determine whether it is worth their while staying on the page.  The internet is full of information, so unless you grab their attention, they will definitely be going elsewhere.

3. Ensure your post is gentle on the eye

Regardless of whether your post is light hearted or business driven, readers should not feel over whelmed by looking at the page.  Your post should include headings, bullet points and images to break up the mass of text.

Some bloggers are scared of using white space, but on the internet…white space is great!  It is this white space that breathes fresh air into your content, so don’t be afraid of using it.

A blog post format that does not make use of white space is going to crash and burn pretty quickly.

White space gives readers a chance to take in what they have just read before moving onto the next thing.  So remember…white space…and…..breath!!!!!

Try and ensure that your paragraphs are not too long.  This also supports the white space!  A long paragraph of writing can be very daunting and will put lots of readers off.  You may have written awesome content, but what good is it if people are not inclined to read it!

4. Use Sub headings

It’s not uncommon for a reader to scan the page before they start to actually read.  This is therefore incredibly important to take into consideration when looking at your blog post format.

Are you using sub headings on your blog?

The subheadings will grab readers attention as they are scanning down the page.  If your content is hidden in paragraphs, how will your readers know it is there without actually reading the entire post?  A subheading gives a glimpse of what is included and will help readers determine whether they want to stay and read or run to the next blog.

Subheadings can also be great for SEO, so use them wisely and they will look after you too.

5. Finish with an awesome conclusion

What is it that you have wanted your readers to have really gained from your post?  Revisit it, to make sure that they have really got the point!  You certainly don’t want to be repeating yourself, but a well rounded conclusion will sum up the entire post content in a paragraph.

Just like your introduction excites people, your conclusion needs to raise awareness to what has been learnt.  This will ensure that readers leave your post feeling happy that they have gained something.  If they feel this way, they are more likely to return!

A great blog post format will include an exciting introduction and a well rounded conclusion.

6. Leave a call to action

Ask your readers to comment on your post.  It may sound silly, but often simply putting “please comment” will drive readers to do so.  People love to respond to commands, so add it in your post and see what happens.

You may also like to ask readers to share your work.  Sometimes stating the obvious is what provides you with the interaction and sharing.  It is not always obvious to readers, so make it obvious!

Blog Post Format

Ignore your blog post format at your peril!  Why waste the time and effort in getting all the information together, purely to throw it away with an awful post format.  The more you do this, the easier it will become!

If you would like to learn more about how to structure your blog post format and gain maximum interaction from your readers, you might like to check out the learn how to blog program.  The program will give you the guidance and the encouragement to have that blog you are dreaming about!

How do you normally structure your blog post format?  Do you even spend time thinking about it or has it become second nature?  Please share your thoughts with us below.


Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

11 Responses to “Blog Post Format: Formatting Effectively”

written by Jane @ Devoted Sonriser On 7 February 2014 Reply

Hey Catherine! Great tips! I need to get better at writing catchy titles. Btw, I didn’t know that you had another blog other than the Smart Party Planning one! Looking forward to reading more!

written by Catherine Holt On 7 February 2014 Reply

Thanks Jane. Yes, this is a brand new adventure where I can help others with all things blogging. It’s very exciting!

Catchy titles are definitely the way to go. Grab people’s attention, then reel them in with the introduction and you should have them hooked :-) I’m glad this could be of help to you! Thanks for stopping by :-)

written by Bill van de Graaff On 7 February 2014 Reply

Great work, Catherine, good to see another LHTB’er taking off!

written by Catherine Holt On 7 February 2014 Reply

Thanks Bill. The learn how to blog program is definitely a fantastic program and I highly recommend it :-)

written by Vatsala Shukla On 7 February 2014 Reply

I love writing my posts to share knowledge and place them in context to my own life story. That is the easy part, the one that takes most time is the title of the post. If if doesn’t arouse curiosity or interest, then the real content doesn’t get read. Thanks for pointing our the key essentials,Catherine.

written by Catherine Holt On 7 February 2014 Reply

Your absolutely right Vatsala. You could have an awesome post, but unless you get people past the title, no-one is going to read it! Ensuring that a keyword is in the title also makes this job a lot harder! Thanks for sharing :-)

written by Peter parker On 7 February 2014 Reply

thanks to shear. Good information to how to make blog post effectively…

written by Brittany On 8 February 2014 Reply

I try to do all of these things. Except subheaders because I don’t feel my blog topic/writing style really calls for them. I do use bold throughout my posts though to help the reader skim the main points quickly

written by Catherine Holt On 8 February 2014 Reply

Some subheadings can be difficult in certain niche’s Brittany. But before you hit that publish button, go over your post and have a real think about whether you could use some subheadings. You might be surprised at what you come up with. Challenge yourself and see what happens :-) Thanks for your comment.

written by Sumit Thakur On 22 November 2014 Reply

Thoughtful post, the last part call to action is amazing because I always skipped that part but from now I am looking forward to add it :)
Thanks for the information
Cheers :)

written by Catherine Holt On 26 November 2014 Reply

A call to action can certainly do wonder Sumit. A lot of bloggers don’t do one, but by doing this they are missing out on a lot of opportunity. Provided that you are tasteful with it and you are not just “SUBSCRIBE SUBSCRIBE SUBSCRIBE” or “BUY BUY BUY”, it can be very powerful. I would be interested to hear how you get on.

I appreciate you taking the time to stop and comment here :-)

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