Why ‘Content Is King’ Is Still Relevant In The Blogging World

As bloggers, we are constantly told that “Content is King” wherever we turn online.  In this post I want to explore why we are told this and where the phrase originates.

“Content Is King” Origins

“Content is King” is a phrase that gets branded about a lot these days, especially by fellow bloggers and SEO specialists.  Due to its frequent usage it has probably lost a bit of its meaning to people, however that doesn’t mean it isn’t relevant anymore… far from it in fact.

Content is King

To get to the heart of why this phrase is so important (and why it is used so much online) we have to go back and look at the first instance when it was used.

Many people probably don’t realise that the first person to properly use the phrase was Bill Gates when he wrote an article for the Microsoft website back in 1996 entitled ‘Content Is King’.  He states:

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

Back then when he first said this the internet was still in its infancy.  Many people (me included) were still not “online” at that point and many businesses were only just beginning to set up their own website.

Fast forward to today and it is clear to see that what Bill had predicted turned out to be completely true.  The most popular websites around at the moment are the ones where we share, upload and create content of our own, whether that be via: social media, YouTube, blogs, etc.

Even online stores like Amazon have gotten in on the act and allow users to upload and create their own eBooks and product reviews for other customers to read.  Factor on top of that the massive search engines like Google and Bing that allow users to filter through all of this growing content online and you begin to see just how important content is.

In Bill’s original article, he doesn’t stop there though:

“One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.”

It has never been easier to create content of your own and find an audience online.  Almost 40% of the global population (7 Billion+ people) are now online, with that set to dramatically increase further in the coming years.  Whatever interests you have in writing about, somewhere out there, there is an audience for you to find.

What This Means For Your Own Blog

Content (and for the purpose of this post I mean written articles) is THE most important aspect of your entire site.

You can spend all the time in the world tweaking the look of your website and deciding whether a particular shade of green looks better to your readers, and you can spend lots of time on your products that you may be selling and whether or not people can easily find them.  Whilst those are important aspects to a certain point, it is the content on your site that ultimately attracts traffic.

Think of it like this.

Each article you publish on your blog is one way in which people can find your site.  The more content you publish on your site, the more ways there are for people to find your blog on the search engines.

‘Content is King’ is very true in the blogging world for this simple fact, as without it your site cannot grow.  Content is the lifeblood of your site and helps keep sending traffic your way.

Now, whilst I say that, it does not mean that quantity is all that matters.  Yes, the more posts you have, the more likely it is that people will find you, but quality is far more important than quantity.

A single, high quality article can be much more effective (if done in the right way) than a hundred quick, short posts that don’t really say anything.

Take for example the recent 8,317 word post written by my friend Kevin Duncan.  Funnily enough, this post is all about ‘how to write a blog post.  The quality of this post is outstanding and if you are after an example of an epic blog post, then this is it!

If anything, you want to aim to have as many QUALITY articles on your site that you can as that is what ultimately attracts readers for a prolonged period.

In Summary:

Spend time crafting your posts and put love and plenty of attention to detail in each one before hitting the publish button.  Always remember that each individual post you upload to your site reflects on your site as a whole.

If people stumble upon a bad post of yours, then they will be much less likely to return in the future.  On the flip side, each quality post you publish can help bring in traffic on a long-term basis, allowing you to grow your site and audience over time. 

“Content is King” is admittedly a phrase that gets used a bit too much online, but until someone comes up with a better phrase that equally highlights the importance of content for a site I guess we are all going to keep using it.

Your Turn:

If you would like more in-depth information and coaching to learn how to blog successfully then sign up for our 12 module coaching program.

 What are your thoughts on the whole “Content is King” phrase.  Do you agree with it?

Please share your thoughts with us below.


Written by

Catherine Holt is the founder of Blogging Tips 101. She has been an internet marketer since 2012. Connect with her on Twitter, Facebook, Google and Pinterest.

12 Responses to “Why ‘Content Is King’ Is Still Relevant In The Blogging World”

written by Mary Fletcher On 7 November 2014 Reply

This is a very nice post! I am participating in NaBloPoMo and I am taking extra care to make sure that each of my daily posts says something that someone can relate to. So far I have been pleasantly surprised at the number of new followers. Thank you for letting us know the origins of “Content Is King”.

written by Catherine Holt On 7 November 2014 Reply

Thanks Mary, glad you enjoyed it.

You have brought something new to my attention today. What is NaBloPoMo???? Whatever it is, if it’s making you pay close attention to what you post, that has got to be a good thing :-)

Thanks for sharing with us, much appreciated!

written by Brittany Bullen On 8 November 2014 Reply

I agree, Catherine, I think the more quality content we produce, the more successful our blogs will be. My struggle is just to keep up! Whether it’s writing a lot of short posts or just a few long ones, either way it takes a whole lot of work! How do you manage your sites and your family? I’ll take any tips I can get!


written by Catherine Holt On 11 November 2014 Reply

I totally hear you Brittany! Keeping up is a struggle, and you may have noticed me pulling back a bit in recent weeks! It is important to keep quality high and I would rather not post anything than provide substandard content. But as well as the content, there is answering comments, promoting on social media, etc and this all needs to remain high quality. It is a full time job!

The content on your sites are also of high quality, so depsite the feeling that you may not be keeping up, that’s not what is being demonstrared on your pages!! As for tips, it all comes down to prioritising really. Keep focused on the important things and make sure that you do those well.

Thanks for sharing here Brittany, hugely appreciated :-)

written by Dennis On 9 November 2014 Reply

It is pretty overused isn’t it?

But in the end, it’s one of the most important things for a website or business.

Personally, as a writer/blogger, I’m still learning how to create great/better content. Still can’t create it up your level yet but I hope to get to at least half of what you guys can do before the end of the year haha.

Enjoy the weekend Cath

written by Catherine Holt On 18 November 2014 Reply

Your right Dennis, creating improved content for a blog is an ongoing task. We should always be striving to make our next post that little bit better than the last. If we keep doing that, we will surely improve over time.

You are on the right path Dennis, the content you provide is high quality and you certainly have a passion. You will reach your goal for sure!

Thanks for sharing with us :-)

written by Andrew M. Warner On 12 November 2014 Reply

Hi Catherine,

Interesting article.

I never knew about that Bill Gates story. I’ll have to look into that more but that’s really interesting.

“Content (and for the purpose of this post I mean written articles) is THE most important aspect of your entire site.”

I partly agree with that point about the content. Though it is the most important part, I strongly believe that it’s not king. I know many people have different opinions on this and my thoughts are that promotion is the real king. Don Purdum would say that context is really king.

So I think that content is really important and people should be focusing more on making sure their content is of the utmost quality.

Great post and have a great week.

- Andrew

written by Catherine Holt On 18 November 2014 Reply

You have raised a very important and interesting point here Andrew. So what you are saying is the content is Queen, but the actual promotion of that content is the King. I like this take on it. Either way, whether bloggers agree or disagree, I think they will all agree that the content has to be incredibly high quality each and every time and the promotion of that content also needs to be of high standard. One without the other simply wont work, as you are always going to be letting yourself down.

Love your spin on this Andrew! Thanks for sharing your thoughts, and have a great week too :-)

written by Mi Muba On 13 November 2014 Reply

Hi Catherine

Very informative post where you covered an old topic with a new angle and its awesomeness influenced me to read this post from start to end.

Very informative point you mentioned here that originator of the phrase content is king was none other than Bill Gates and when he said this no one had slight idea of its becoming the founding rule to write contents online.

Now we have a little advantage over the bloggers of the beginning days of blogging. We can now diversify our contents to a great extent. A few years ago no one would thought the power of infographics which we are now fully exploiting to make our contents more effective.

Thanks a lot for sharing this very useful and informative post.

written by Catherine Holt On 18 November 2014 Reply

That’s great to hear Mi, I’m glad you liked it :-)

We certainly do have the advantage now over bloggers in the early days. We know so much more about what is required and to ignore that is simply foolish. It is important to constantly be looking for new and inventive ways to provide material that is interesting, but most importantly useful. Everything you provide needs to be of value and if that value is missing, then the power of the content disappears.

Thanks for sharing your ideas with us :-)

written by Sylviane Nuccio On 14 November 2014 Reply

Hi Catherine,

First off, thank you for letting us know where that phrase comes from, I don’t remember if I knew this or not, but I certainly will now.

Indeed, without content, mostly written or at least in the form of video or podcast is essential for our blog survival.

I know for one thing, because I’m revamping my blogs I haven’t put more content there in a few weeks and if it were not for the fact that I keep commenting on blogs and promote my posts each day anyways, the blogs would kind of die pretty quickly, so content is really the life support of our blog.

Thank you for putting content in its right place and context for us here.

written by Catherine Holt On 18 November 2014 Reply

It surely is the life support of a blog Sylviane. If you are not posting regularly then the blog will eventually die. Readers simply wont visit you, as you have nothing new to say. Posting frequently doesn’t necessarily have to be on a daily basis, but there should be regular content to keep people coming back for more. If you are posting infrequently, then that content needs to be even beter to grab people’s attention and draw them back.

It sounds like you are keeping on top of things whilst revamping. Your right, even though you may need to cut back on the content for a while, you still need to keep up the pace with other areas of blogging otherwise when you do release that next piece of awesome content, there will be no-one around to read it!

I appreciate you sharing your thoughts here. Have an awesome week :-)

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