Discover “What Is Your Why” In Blogging
What is your WHY?
What is the reason you are blogging? Don’t be too quick to answer this question. What is the REAL reason that you are blogging? Really think about it!!
Knowing “what is your why” will help you to achieve your blogging success. This is what will make you a success over your fellow blogger.
Today was a little different for me as I had to spend the day in hospital for day surgery. Whilst I was in recovery, I decided to take a read of the awesome ebook by Ryan Biddulph at Blogging From Paradise.
There were so many reasons why this ebook was a great read, and you will have to read it yourself to find out. However, ONE of the things that really struck a cord with me, was having an understanding of WHAT IS YOUR WHY for blogging.
Why knowing your “what is your why” is important as a blogger
Knowing your WHY can really make the difference between whether you will succeed or not. There were many times whilst reading the ebook that I was nodding and saying “yes” to myself, because it really is true how this can affect all the outcomes of your blog.
We can talk about learning how to publish posts, knowing how to do SEO, writing great headlines, joining learn how to blog programs until we are blue in the face, but unless you REALLY know WHY you are blogging, what is the point?!
Whilst I was sat there reading the book, I looked around to see what everyone else was doing. Some were watching the tv to pass the time, others flipping through magazines and others literally staring into space.
Part of the ‘why’ you are blogging has to be connected with a passion. It has to be the reason that you will stay up late, make sacrifices, read a blogging ebook whilst recovering from surgery!
My ‘why’ for blogging is so strong that it meant I took this ebook into hospital with me and made the conscious effort to read it, when i could easily have just sat back, relaxed, and watched some mindless tv like everyone else in the room.
That’s just not me.
I saw this as an opportunity where I had complete uninterrupted time away from my computer where I could focus and reflect. It was perfect. I actually enjoyed my hospital visit today!!
Take the time to define what is your why!
One thing you will learn about Ryan, is that his “why” is very much defined. He knows exactly what he is doing, why he is doing it and how he is going to achieve it.
Here is a little snippet from Ryan’s ebook about defining your why:
Know why you want to blog professionally. Guess what? It has nothing to do with money. Absolutely, positively, zero, zilch, nothing to do with money. The FREEDOM is the money, that’s what you’re after. You want to be free from work, from having to work from a boss, from having to spend your time somewhere for some set time each week.
It’s SO true isn’t it. Many bloggers will say that they are blogging to build an online income, but this just isn’t going to cut it. Wanting more money will not necessarily drive you.
What will the money mean?
What will it enable you to do?
Why do you want the money?
Defining the bigger picture will not only help you determine your why for yourself, but it will also determine the why for your blog.
Let me introduce you to my WHY
She’s almost 3 years old, cheeky personality, loves dancing and singing (at every given possibility) and has a huge heart.
Ok, I know I’m biased but she’s adorable isn’t she! My daughter is my WHY.
She is the reason that I took up blogging and she is the reason that I will make this my full time career. I am 100% committed to that.
Breaking down my why is simple.
I want to be a stay at home mum, to enjoy everything that life has to offer with my beautiful family. I don’t want to miss any of it. I absolutely hate having to give up the time with my daughter to go and undertake a job that I don’t even particularly enjoy.
That is why when I get home from work (or finish the busy day with my daughter), do the evening routine, that I start blogging. I don’t watch tv….I blog.
The biggest drive for me is to earn an income doing what I love AND being able to spend time with those that mean the most to me.
Am I passionate about this? Absolutely I am!
I am a pretty driven person at the best of times, but having the WHY in the front of my mind each and every day, gives me the motivation, the energy and the will power to keep going.
I am not yet at the point of giving up my day job to be the full time stay at home mum that I want to be, but I know it’s not far off and that is incredibly exciting. It makes the late nights, the lack of social outings outings with mates in the evenings and all the hard work worth it.
So that’s my why for my internet marketing, but what is my why for THIS blog?
The “WHY” behind Blogging Tips 101
I have currently have two blogs and my target audience and my ‘why’ for each is very different.
This blog is about me being an every day mother, who actually wants to be a stay at home mum. How often today do you see stay at home mums? We are a dying breed!
When I was a kid, the mothers that went to work were the odd one’s out, but now it’s done a complete turn around. Yes some mothers want to return to work, but for many it is purely a financial decision. In today’s society it is just too hard to live on one income.
There are so many mummy blogs on the internet and many of these mums are doing it as a way of being that stay at home mum. The thing is, how many of these mummy blogs are actually going to be able to earn enough income to be that stay at home mum they desire to be.
This is where THIS BLOG comes in. This is the WHY for my blog.
I want to create a blog that is easy to understand, gives great tips and HELPS other mums do exactly what I am doing.
Regardless of the niche that those mums choose to blog about, the basic principles of blogging are the same, and it is those principles that I can help with on this site.
I can offer a training program wit Learn How To Blog that will help people to learn what they need to learn in order to make their blog a success. However I can also provide the heart and passion that comes from being a stay at home mum who blogs for business. The heart is the passion for why I took up blogging and it is something that other mums can relate to.
Still not convinced that knowing your why is important?
Check out this video by Simon Sinek which will give you food for thought. Let me know what you think of it below!
Now it’s your turn:
What is your why for blogging?
Do you have one or do you need to give this some thought?
I would love to hear what drives you, so please share below.