How To Use Hashtags To Promote Yourself On Social Media
Hashtags can be your best friends or worst enemies on social media websites. You may attract or repel targeted visitors depending on your understanding of how you use hashtags.
Don’t overdo it.
Treat hashtags as if you were cooking fish. Overcooking fish creates a poor-tasting, dried-out dish and undercooking fish creates a raw dish which will likely make you violently ill.
Overusing hashtags repels targeted visitors, creating a poor-tasting, worn-out social media stream and under using hashtags simply makes your social media stream and blog quite ill since you’re rarely if ever attract targeted visitors who would readily read your blog and buy your product or service.
Don’t overdo it. Use hashtags intelligently to draw in targeted readers through social media websites.
Photo Credit: Ken Varnum, Flickr
Why would you use hashtags?
Using hashtags are great for:
- Attracting targeted readers to your blog
- Boosting your blogging income
- Drawing in excited fans
- Leveraging each social media updates (to reach the maximum amount of interested folks with a simple keyword or two)
Let’s dive into the tips shall we?
1. Don’t Use too Many Hashtag Keywords
Don’t connect too many words together in a single hashtag. An example would be: #socialmediatwitterusage
Although the result sounds cute it takes up too many digits and distracts your audience. Few people on earth if any run a hashtag search for: #socialmediatwitterusage.
Keep hashtag phrases short and sweet!
2. Stay on Topic
If you’re a “blogging tips” niche blogger you may use a hashtag like “#bloggingtips” to draw interested readers to your twitter, Facebook and Google Plus Accounts. Think in terms of relevance.
Each social media update should be carefully crafted. Think about your blog and brand’s target audience. Create each hashtag to reach that audience.
Persistently use relevant hashtags to program your followers and friends on social sites. Give them content and hashtags which they’d expect to see to grow targeted followings on each network.
Targeted followings help you grow your audience and business quickly because you’ll attract willing customers using relevant hashtags persistently.
3. Easy Does It on Frequency
Effective social media flows like a natural conversation. If you use the hashtag #bloggingtips in all social media updates you lose the natural flow of conversation and an increasing number of once interested followers and friends will stop following you.
If you post 20 times to twitter daily use hashtags in 5 to 10 updates. Anything more and you risk annoying your following because social media is about engaging with users in a natural, free-flowing manner. We know you want to target your following but we want you to speak like a human being once in a while too.
4. Easy Does it on Number
If you came across a single social media update on Twitter, Google Plus or Facebook which used the hashtags #onlinebusiness #internetbusiness #bloggingbusiness #workathome #makemoneyonline #makemoneyblogging, would you feel compelled to click through?
The social user is attempting to target a wide audience and in most users’ eyes this is outright social media spam, because it looks quite ugly and it’s going way overboard to reach an untargeted audience.
As a few rules of thumb:
- Use 2 separate hashtags maximum for a single update
- Keep hashtags short and sweet (most people remember short and punchy verses long and drawn out)
- Using 1 or 2 hashtags forces you to get clear on your audience, helping you better target your ideal reader
Hashtags can draw in users on sites like Vine, Kickstarter, Instagram and Youtube too.
Use these powerful targeting tools in moderation to grow a hungry blogging audience who’ll be highly interested in your product or service.
If you would like more in-depth information and coaching to learn how to blog successfully then sign up for our 12 module coaching program.
Do you use hashtags frequently?
How do you employ hashtags to target your blogging audience?
I would love to hear your thoughts, so please leave a comment below.