Using Hootsuite Pro to Drive Blog Traffic: 4 Smart Tips
Are you desperately searching for the 25th hour? If you’re like me you’re a busy blogger.
Life can feel overwhelming at times. Between raising a family, working a full time job and tending to other duties you may feel exhausted when it’s time to share your latest blog post.
Automating leverages your time. Most “tool users” save themselves 30 minutes or more daily just by purchasing and using an automating app.
Benefits of Using Hootsuite Pro
- Save 30 or more minutes daily
- Free up time to spend with your family
- Reach audiences across multiple time zones
- Reach a large audience across platforms by posting to multiple groups
Ready for the tips?
Post to Targeted Multiple Groups
Hootsuite Pro gives you the ability to post to multiple groups on Facebook and LinkedIn simultaneously. Target each group. Avoid the newbie automating mistake of posting to as many groups as possible.
Example; some new HSP users join 200 groups between LinkedIn and Facebook. Said users link to each group – many having nothing to do with their niche – and post away.
If nobody from the groups cares about your message stop wasting your time. Target your groups. I’d post only to “blogging tips” themed groups to speak to my targeted audience.
But Don’t Post to too many Groups….Space out Updates
The silly automating approach – or lazy approach – dictates that you’d post to 30, 40 or 50 groups on LinkedIn and Facebook simultaneously. Not a good move. Why?
First off, Facebook sees this as spamming and will block your Hootsuite Pro updates.
Secondly, think of your targeted users. Some check groups at 8 AM, some at noon, and full time job folks check FB groups at perhaps 8 PM. Stagger your updates to increase the chances of connecting with your ideal readers at different times.
Update to a total of 10 Facebook and/or LinkedIn groups at one time. Anything more sets up a social media spamming red flag and minimizes your chances of connecting with your ideal reader.
Develop Global Appeal
Social media guru Guy Kawasaki schedules new blog posts 3 times daily on twitter. He wants to reach a global audience.
Follow his lead (although 2 updates may do the trick for you too). Even if most of your target market resides in Australia you likely don’t want to ignore the United States crowd, unless you’re blogging to promote a local business.
Use Hootsuite Pro to send out your new posts 2 to 3 times daily. Send out new posts at 8 AM and 8 PM.
Engage Engage and Engage Some More….but Stagger Responses
Engaging is the secret sauce which makes your automation campaign pop. Show that a real, genuine, living, breathing human is at the controls of your automating campaign. This helps your audience to trust you.
But you can’t stuff the stream with 15 “Thank You” tweets in 2 minutes. Few users tolerate this behavior, and you’ll be unfollowed by a bunch of folks quickly.
Here’s the solution; with Hootsuite Pro you can schedule twitter @replies in the future, spaced out each hour, according to your target market’s time zone.
You may check your HSP app at 8 AM. Sift through @replies, tweet back a “Thank You”, or perhaps a question, and schedule these engagement tweets for 9:30 AM, 10:30 AM and so on. Schedule up to 5 engagement tweets but no more, to save yourself time and to focus on what matters.
You can even schedule engagement tweets 1 or 2 days in the future if you want to really space them out.
Now it’s Your Turn
Check out my automation tool of choice. Take a Free Trial Run of Hootsuite Pro
Do you automate?
Do you use Hootsuite Pro?